Guadalupe Custom Strings

East Los Angeles small business offers artistry and craft

By Margie Hernandez
Published on LatinoLA: April 16, 2005

Guadalupe Custom Strings

I would like to take this opportunity to introduce a small, family owned and operated business located in the heart of East Los Angeles - Guadalupe Custom Strings.

Fourteen years ago Francisco Gonzalez, a very accomplished and knowledgeable musician himself, set out to design strings that would "respect the aesthetics, traditions and musical uniqueness of each instrument and the cultures they represent." His time and dedication produced the basic formulas the artisans of Guadalupe Custom Strings use to create strings that maintain a reputation for their exceptional quality, durability and craftsmanship.

Last summer, Francisco found it time to pass on his business and the techniques that had become a part of his life. Having been a mentor and sharing his knowledge and skills with one of my sons who worked for him as an apprentice, Francisco sold his business to me with the trust that we would continue this company with tradition, integrity and dedication to providing the finest strings possible for the folk and traditional musician. ?Strings made with love, knowledge of the instrument and most of all, respect for the musician who will play them - strings made by musicians for musicians?.

On August 1, 2004, I officially became the new owner and moved the entire business to East Los Angeles where I have lived all my life. I, along with my sons Aaron and Jacob and Jose Becerra, who is like a son to me, are working to build on the foundation that was started in Goleta, California by Francisco.

We take pride in offering a unique product to our customers. Our strings are not produced by the process of automation, but ?individually hand crafted? by artisans who are also musicians and understand the significance of the art they are creating for the musicians who will be using our strings.

We invite you to try them for yourself. Our strings are made in our East Los Angeles shop then packaged and mailed out to our customers. We are solely owned and family operated and have no affiliation to any other company or organization. Retail, wholesale customers (with proper license), school and community music programs are welcome.

I have been blessed with children who are musically talented and, through them and their many talented friends, I have seen the magic that is created at the sound of music. As a company, we believe we have a purpose to fulfill through our strings, not just a business venture. The strings "individually hand crafted" are created with the hope of making a positive contribution to the world we live in. The ?Guadalupe Custom String family? hopes to be a part of the positive influence music has in our communities, especially with the youth and we believe that once you try our strings, you will also be a part of this journey....

About Margie Hernandez:
Email us at guadalupecustomstrings@yahoo.com
View the pricelists at http://guadalupecustomstrings.com/

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