Big Break

Appearance on Adelante Hispanos results in record deal for Mariachi Divas

By Edward Estrada
Published on LatinoLA: June 8, 2005

Big Break

Adelante Hispanos, starring Mike Rojas, airs every Sunday prime time @ 8pm on the widely popular station KJLA-LATV, six years running strong and no signs of stopping. Rojas is credited with picking out talent for his show in a major way. An appearance on Adelante Hispanos by an all girl group Mariachi Divas garnered them a major record deal.

Founded in 1999, the all-female Mariachi Divas are continuously making big waves on the Los Angeles music scene. Mariachi Divas is a unique, multi-cultural ensemble, represented by women of different cultural backgrounds: Mexican, Cuban, Samoan, Costa Rican, Argentinian, Panamanian, Japanese, Puerto Rican, Swiss and Anglo decent. Founder and Director Cindy Shea states, "Music is a way of uniting our cultural backgrounds. Thanks to Mike Rojas we have a record deal!"

Top named celebrities are common on Adelante Hispanos Names like Edward James Olmos, renown Rappers like Criminal ACE, Luv Bone, world famous dance companies, legendary singers like Azuquita, and a wide range of informative guests are a frequent vital part of the show.

Thank?s to Mike Rojas and his great show that Latino talent is getting air play. It is virtually impossible for groups with talent and a product to get exposure in Los Angeles. It is a travesty to our industry that it is almost impossible to get air play while other?s get constant air play. Mike Rojas has been fighting for musicians for years, to his credit Rojas created the Latin division for the musicians union Local 47 Rojas was the key to getting Salsa on Los Angeles air waves.

About Edward Estrada:
Edward Estrada is the executive VP for 3EMarketing and is a formor advisor to Comcast, ACE Productions, Better Business Bureau and many more. Edward Estrada currentely heading the AdCall's.com marketing and Promotions.

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