Comedian Freddy Soto Dies

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Published on LatinoLA: July 18, 2005

Comedian Freddy Soto Dies

Our condolences go out to Freddy Soto, a 35 year old up-and-coming comedian who passed away on July 11. Soto performed on Comedy Central's "Premium Blend," "The Tonight Show with Jay Leno," "The Late Late Show with Craig Kilborn" and HBO.

In 2002, Hispanic magazine named him one of the "Top 10 Latino Comedians" of the year.

After working almost 20 years in TV, comedy, film and theater, Colombian-born actor John Leguizamo is playing a Spanish-speaking character for the first time. In the film "Cronicas", Leguizamo stars as a Miami-based TV tabloid reporter who faces ethical dilemmas when investigating a serial killer in a small Ecuadorian town. Produced by Alfonso Cuaron and Guillermo del Toro, the film has already won several film festival awards and is receiving powerful early reviews in the US, praising Leguizamo's performance. When asked why he decided to do Cronicas and take on a Spanish-language role, Leguizamo stated, " I think there is now a strong movement of Latin cinema. A movement of movies made with few resources, stories with a lot of passion, a realism that is a little dirty. And I wanted to be part of it. It thrilled me to rediscover my roots." Support Latin Film - check out Cronicas at a theater near you this weekend!

Nominations for the Emmys were announced yesterday, and Eva Longoria from Desperate Housewives got snubbed for the second year in a row. Last year, ALL the Desperate co-stars (except Longoria) were nominated, and this year Marcia Cross, Felicity Huffman and Teri Hatcher got noms, but no Eva - what's up with that?

The 4th annual MTV Video Music Awards Latin America announced its initial artist line-up. Shakira, Good Charlotte, Simple Plan and Foo Foo Fighters have all been confirmed to perform at the awards ceremony, with more artists to be added shortly. This is the first year the VMALA's will be held outside of the US, set to take place in Playa del Carmen Mexico. The ceremony will air on MTV, MTV2 and MTV Espanol in the US.

India is releasing "Grandes Exitos +", a greatest hits compilation which also features collaborations with Marc Anthony, Celia Cruz, and Oscar D'Leon. The compilation also features a bonus DVD and two brand new Reggaeton remixes of her classic duet with Tito Nieves, "No Me Conviene" remixed by DJ Nelson, and "Ese Hombre" remixed by DJ Kenny Roka Reyes.

Did you know that over 1/3 of same-sex couples in California include at least one Latino(a) partner? Source: Williams Project on Sexual Orientation Law and Public Policy, UCLA School of Law

Universal Music plans to launch Spanish-language music digital download services in key Latin American countries by the year's end. Countries targeted for the launch include Mexico, Argentina and Colombia, and stores will feature local music from each market as well as over 470,000 titles from international acts.

Congrats to Indie Latin rock band Enjambre, whose track "Momento" was selected for inclusion on iTune's indie sampler "Brillliant Misfits". Enjambre is the only Latin artist selected for the compilation, which also features music by Bloc Party, Elliott Smith, The Dears and others.

CMS Partners LLC is a new Hispanic ad agency based in New York, launched by Fernando Fernandez and Gloria Constanza, former members of The Bravo Group. The agency has already signed Novartis Consumer Health Division and Cerveza Tesoro as accounts.

Mariah Carey is the latest victim of a "wardrobe malfunction", flashing her breasts to fans in Germany, when her dress basically fell apart during a TV show.

AIM TV Group's award-winning LatiNation TV will launch a new season on October 3rd, airing in 55 markets, an increase of over 20% from its launch last fall. Stations renewing LatiNation TV include KCAL (IND) in Los Angeles, SFOR (CBS) in Miami and KPRC (NBC) in Houston. New stations and markets include WCBS in New York, WCIU in Chicago, KEYE (CBS) in Austin, KTXA (UPN) in Dallas, and more.

Reggaeton star Tego Calderon is heading to Cali, performing July 22nd at the Hollywood Park & Casino in Los Angeles, and July 23 at the Santa Clara Fairgrounds in San Francisco.

GRAMMY winning band Ozomatli will release "Live at the Fillmore", a CD/DVD combo on August 23rd. This marks the first live recording for the band in its 10-year history. The CD features 10 tracks recorded at a 2004 performance at San Francisco's Fillmore theatre, and includes hits such as Saturday Night, Cumbia de los Muertos and Como Ves, as well as exclusive concert footage from that show and bonus features such as interviews, photo gallery and backstage access to the band.

Univision is flipping more stations to its "Reggaeton y Mas Hurban format...Chicago and San Francisco's VIVA Spanish hits stations are now called "La Kalle", continuing the format and name of other Univision stations recently switched to the Hurban format.

Did you know that tortilla sales made up 32% of the US bread market in 2003, with white bread slightly beating it out at 34%? With tortilla sales growing steadily at 9% for the past 3 years, 2005 could be the year that we become a Tortilla Nation!

Si TV is staffing up, adding 7 new hires including Douglas Evan Dickstein as the Senior Director, Affiliate Marketing; Rich Robinson as Talent Producer; Sharmalee Lall as Executive Director, Legal and Business Affairs; Eugenia Koudanis as Director of Sales, East Coast; Gloria Martinez as Director of Sales, Southwest; Ivan Perez as Director of Sales, East Coast; and Peter Lee as Affiliate Sales and Marketing Coordinator.

Andres Levin led Latin-funk collective Yerba Buena will be performing on Late Night with Conan O'Brien on July 20th. The band's new album, "Island Life", will be released on July 26th.

Brands are now utilizing "buzz" marketing to target US Hispanics. Buzz marketing is identified by its grassroots or word-of-mouth approach, coupled with volunteer sampling and feedback, and has been gaining steam for some time now in the general market. Boston based BzzAgent has been hired for the Clamato campaign targeting Latinos, and online marketing program BzzChannel launched a new Hispanic BzzChannel, already boasting clients such as Clamato, Liz Claiborne and Levi Strauss.

Rumor has it that Daddy Yankee is about to sign a record deal with Interscope. The Reggaeton star just signed an endorsement deal with PepsiCo International in Puerto Rico, where he is currently filming a movie.

Wilmer Valderrama (That '70s Show) is hosting a new comedy game show on MTV called Yo Momma, where kids face off to see who's the best trash-talker for cash and prizes.

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