M?nica Gil has joined Nielsen Media Research as Vice President of Communications and Community Affairs. The former Telemundo executive and political advisor to Los Angeles Mayor Antonio Villaraigosa will direct Nielsen Media Research's communications and community outreach initiatives in California. She will work closely with the news media, elected officials, community leaders and the public to convey Nielsen Media Research?s message of equality and inclusiveness in television viewership monitoring.
?I am excited to join Nielsen Media Research as it continues to provide the industry?s best measurement of television viewership trends,? Gil said. ?I look forward to working with Nielsen Media Research in the California marketplace, especially in Southern California, connecting with diverse communities throughout the state.?
Gil is based in Los Angeles, where she has long-established ties with elected officials, media and community-based organizations, especially in the Latino community. She will report directly to Jack Loftus, SVP and Chief Communications Officer for Nielsen Media Research.
Prior to joining Nielsen Media Research, she was a Senior Vice President at Greer, Margolis, Mitchell and Burns (GMMB), a public policy, advertising and public relations firm. While there, she developed comprehensive media plans that included media relations, advertising and grassroots coalition building for a wide range of clients.
While with Telemundo in Los Angeles, Gil served as the Director of Public Affairs and Community Relations. In that role, she managed corporate giving for two television stations KVEA and KWHY and served as the company's principle liaison for community outreach. Before Telemundo, she was a senior member of Antonio Villaraigosa?s 2001 mayoral campaign team, and in 2005 was part of his victorious mayoral campaign. Her previous political experience was serving as Deputy Press Secretary for the Speaker of the California State Assembly in Los Angeles, where she conducted media outreach efforts and organized citywide awareness events.
Gil is a graduate of the University of California, Berkeley, where she received a Bachelor of Arts in Political Science and a minor in Spanish. She received her Masters Degree in Public Policy from the USC School of Public Administration and she serves on the board of the Salvadoran Leadership and Educational Fund.