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Shakira Performs at the VMAs

All this and more, direct from Latino Loop

Published on LatinoLA: August 31, 2005


Shakira Performs at the VMAs


LATINO LOOP is a weekly Latino newsletter brought to you by Cookman International, a full service Latin entertainment company www.Cookman.com

Shakira performed her reggaeton flavored hit "La Tortura" at this year's MTV Video Music Awards in Miami. Also on the show was a sampling of reggaeton heavyweights, Don Omar, Tego Calderon and Daddy Yankee, all introduced by Fat Joe.

Nielsen Media Research just released information that marketers upped spending on Spanish-language TV by 15% in the first half of 2005. This is a a big jump when compared with the same period last year.

Mun2 is looking to audition potential VJ's. "We're looking for someone who lives and breathes the Latino youth movement, someone who is proud to be Latino and of course, someone who loves our culture's music!" To find out more go to: www.mun2tv.com

Major League Baseball has decided to name a Latino legends team. This is going to be one long list! Did you know that baseball legend, Ted Williams is half Mexican? (on his mother's side).

An analysis by researchers at the University of California at San Diego found that magazines targeted at minorities, such as Ebony and Latina had proportionally double the ads for junk food, cigarettes and alcohol and one forth as many health promoting ads as magazines like Good Housekeeping

The national TV households count for Hispanic homes has increased 2.9%, this means that there are now 11.23 million Hispanic viewers.

SiTV announced the appointment of Michael Schwimmer, as their new CEO. Jeff Valdez, co-founder and chairman of SiTV, said "Michael is one of the most respected executives in the industry with a unique understanding and successful track record regarding the large and rapidly growing Latino marketplace that we address"

Emusica, recently purchased the catalog of classic Salsa label, Fania Records. Emusica also purchased Fania's publishing company. This purchase includes 1,000 albums, 3,000 compositions and 10,000 master tracks.

The Spanish-language Telesur, a network (some say not friendly to the U.S.) which offers news programs, opinion shows, documentaries and Latin American films began broadcasting on July 24th out of Caracas, Venezuela. It is now being televised in Argentina, Brazil, Bolivia, Colombia, Costa Rica, Cuba, Ecuador, El Salvador, Guatemala and the Dominican Republic,

Celia Cruz's younger sister is suing Pedro Knight, the singer's widower, for $415,000, claiming she was denied proceeds from an insurance policy. She alleges that she was told that she would receive two checks in the mail in her name, but to not deposit them because she would need to sign them over to keep until after the litigation over the estate was over. We also look forward to hearing the other side of the story.

American idol dropout Mario Vazquez has signed a deal with J records, which is home to previous 'idol' winners Fantasia and Ruben Studdard. He was considered a fan favorite but dropped out in the early rounds of American Idol last year. Vazquez, a Bronx native says that his new album is due out in the spring and it will be a fusion of everything he grew up listening to in New York City.

Diego Maradona acknowledged that he did indeed hit the ball with his hand in the infamous goal in the 1986 World Cup quarterfinals against England. He spoke on Monday night on his new and highly rated talk show in Buenos Aires where he said "something just came out of me. It was a bit of mischief". Maradona realized that the official had allowed the goal yet his team members had not run over to celebrate. They figured the goal had been waved off. He said he told his team members to come over and celebrate, otherwise the official might change his mind.

According to the American Cancer Society, breast cancer is the most commonly diagnosed cancer and is also the main cause of cancer death in Hispanic women. Tell all your mujeres that you care about to get tested! www.cityofhope.org

A former employee of Carlos Santana filed a wrongful termination lawsuit against the legendary rocker. The employee claims that he was fired after his consciousness was calibrated and decided to be too low.

Emilio Estefan and Sean "Diddy" Combs will launch Bad Boy Latino. This is a joint venture label, spinning off from Bad Boy Entertainment. It will feature music and multi-media operations. In April, Combs had also disclosed that Bad Boy Latino would be a partnership with Cuban rapper Pitbull.

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