Getting Her Latin Groove On

Alyson releases Take a Good Look

Published on LatinoLA: October 5, 2005

Getting Her Latin Groove On

Pop recording artist Alyson battled successfully against the Goliath of corporate record label moguls to emerge as one of the most inspirational music heroines of our times.

A resolute follower of D.I.Y ethos, Alyson released her freshman album "Take A Good Look" through her own indie label PM Media , slowly but steadily building a devout grass-roots following on the strength of a relentless record pool push, business smarts and tour schedule performing at some of the hottest dance clubs and dance events across the country.

How? Simply by turning to the expertise of some of the most prominent Latin remixers in the country such as Hex Hector and Ralphi Rosario.

Since hopping onto the dance scene in the mid-2004,the proclaimed "diva in the making" has enjoyed a string of consecutive singles cracking the Billboard Dance Chart's Top 10. Three to be exact! And a recent #1 spot on DJ Times Dance Crossover Charts with her third single "Nothing More to Say" which also debuted at #1 on the US National Dance Chart.

But how does a little know artist gets to record a full album, release three hit singles, secure some airplay across the country, perform at high-profile events including Gay Pride Los Angeles, collaborate with Grammy-Award winning Latin DJ/Producer Hex Hector as well as Ralphi Rosario, team-up with the legendary singer/songwriter duo Denny Randell and Biddy Schippers to write song for her sophomore album, and receive a nomination for "Best New Dance Artist" at this year's International Dance Music Awards at the Miami Winter Music Conference?

Indeed, the main element that makes her rapid rise to stardom all the more remarkable is that she has done it all on her own. While rock music has seen a recent influx of successful indie artists, the Do-It-Yourself approach is all but nonexistent in the world of mainstream dance music. But Alyson may be changing all that. This NY native's proactivity is certainly scorching a path for upstarts to follow.

Upon moving to LA from NY, Alyson met Daveed and began a writer/producer relationship which has lasted to this day. Wanting to get her music out as soon as possible,Alyson sidestepped labels altogether. Thus began her self-education. After reading countless books and doing internet research, Alyson set out to meet with as many people in the business as she could, from indie labels, promoters to distributors, just trying to pick their brains on how everything worked. Her sense of entrepreneurship and marketing expertise recently culminated in the PM Media signings of a major national retail distribution deal and a worldwide digital distribution deal. "Take A Good Look" is now available in most retail stores across the U.S. including Virgin Megastore, Tower, Wherehouse, Barnes and Noble and Borders, and at most online retailers including iTunes, Amazon.com, Tower.com and many more.

The 15-track debut album "Take a Good Look" which vaulted her from anonymity to notoriety, is now enjoying more than a "good look", and rightfully receiving a good listen. She delivers a loose, tour-de-force vocal that simmers alongside a steroid-charged Pop/Dance musical backdrop that is energetic, fast and furious. A sublime balladeer, Alyson also crafted sterling R&B/Pop flavored slow and mid-tempo tracks, offering a cocktail of soulful, sexy, funky, poetic and passionate sounds that are a feast to the ear.

Alyson is truly proving that there is momentum in the world of the independents and that a little bit goes a long way. She is smartly using the technology of today to promote and sell her record; from indie distribution, club promotion to digital access, Alyson is successfully by-passing the support of the majors, mastering all the right weapons in her arsenal to shoot herself to the top. With worldwide distribution now in place and plans for a second album to be released in the Spring of 2006, this artist entrepreneur hints at releasing other artists' material under the PM Media jacket.

From daytime label executive to overnight pop phenomenon, Alyson's climb to the top of the charts is nothing less than one of the most inspiring success stories and proof that motivation and dedication do pay off.

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