Getting LatinEyezed!

Television through the lenses of Latinos

Published on LatinoLA: November 14, 2005

Getting LatinEyezed!

The San Francisco based producers of the Emmy Award-nominated English-Language Latino Television series, LatinEyes, have joined forces with veteran TV executive Ernest Cartwright to focus on marketing opportunities and the expansion of the show's distribution in broadcast syndication..

With a distinguished career of nearly twenty years in Broadcast & Cable television including syndication, TV station sales, and international distribution, Cartwright most recently served as President of Distribution for Award-winning NY based AIM Tell-A-Vision and as Executive VP for Byron Allen's CF Entertainment where he was involved with US domestic syndication and international distribution as well as exec producing first run syndicated shows such as 'Global Business People' and 'Every Woman'.

Now, as an independent consultant, Cartwright has added the acclaimed nationally syndicated television series, LatinEyes, to his roster.

An innovative entertainment magazine television show, LatinEyes, has been showcasing the very best of Hispanic culture for the past six years with hip, informative and relevant programming targeting the growing young Latino and multicultural TV audience. Producing and distributing original Latino-themed entertainment in English, the unique half-hour show also features the most recognizable Hollywood Latino celebrities including Javier Bardem, Gael Garcia Bernal, Benjamin Bratt, Bianca Jagger, Nelly Furtado and Andy Garcia, to name a few.

Right on track but also motivated to push the boundaries of traditional Latin-oriented television shows, LatinEyes not only adds to the existing momentum of programs targeting the vast, increasingly influential and affluent English speaking Latino demographic, but also fills a gap by transcending urban ethnicity via its avant-garde, entertaining and upbeat style.

Its reporters and producers are a diverse group of US Latinos, first and second generation from a variety of countries including Mexico, El Salvador, Brazil, Venezuela and Cuba- creating the essential part of the fascinating mix that is LatinEyes.

Founded in 1999 by American/Cuban CEO Andres Pruna, LatinEyes was originally created as a sample show for AT&T's local TV affiliates in San Francisco. Almost immediately, the show expanded its broadcast to BAY-TV and then KRON -4, one of the most powerful independent stations in the country

To date, LatinEyes is cleared in a wide array of national syndicated markets and network affiliates. It now airs on the National Broadcast Networks America One as well as UATV reaching 44 million households every week. With Cartwright on board, the show is certain to keep expanding its audience reach.

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