S?TV' The Rub Goes International

This and mucho m?s from Latino Loop

Published on LatinoLA: December 5, 2005

S?TV' The Rub Goes International

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SiTV has initiated its international program syndication efforts with the distribution of its talk show, The Rub, to over 20 countries in Latin America via a distribution agreement with Sony Entertainment Television

Vida Guerra, the Cuban-born model who has graced many calendars, is set to portray one of Tony Montana's love interests in a video game being developed. The game is based on the 1983 movie 'Scarface.'

As a follow up to its recent Hispanic Heritage Month releases, Warner Home Video (WHV) will distribute a second wave of titles February 28, 2006. WHV notes that sales of original Spanish-language DVDs have grown 83% from 2000 to 2005.

Former Chilean dictator Gen. Augusto Pinochet was indicted and put under house arrest Wednesday on charges of tax evasion and corruption related to his multimillion-dollar overseas accounts. Univision Communications has named Michael Wortsman president of the
Univision Television Group.

Mexico's Supreme Court agreed Tuesday to allow the extradition of criminal suspects who face life sentences abroad, clearing the way for thousands of alleged killers and drug traffickers to stand trial in the United States.

Quince Girl, a magazine targeting Hispanic teens celebrating their quincea?era will launch in March.

Hispanic Business magazine recently revealed the vehicles most popular among Latinos, as well as an increasing trend towards Latino-targeted marketing are General Motors, with the number-one selling vehicle among Latino so far this year, with its Chevrolet Silverado and its GMC Sierra leading the pack. While GM holds the number one-selling vehicle Toyota holds a 4.9 percent lead in the Hispanic market share, with its number one-selling car the Corolla XRS.

Diageo, the makers of Smirnoff, J&B, Baileys and Crown Royal has tapped into the Hispanic consumer with the launch of Dulseda liqueur, a dulce de leche flavored liquor. Sounds yummy.

According to a blurb on Hits Daily Double, early showings reflects Shakira coming in moving about 150,000 units in this, its opening week of sales. This should be fine for a top 3 finish in the sales charts and maybe even number one.

The Los Angeles-area advertising co-operative of Jiffy Lube franchise holders selected The AdMark Group of Pasadena to spearhead its Hispanic-marketing efforts starting in January 2006. This marks the first time the local ad co-op has specifically targeted the Hispanic market.

Verizon Wireless has become the exclusive sponsor of "Estrellas del Futuro/Reggaeton," a weekly talent competition searching for the next Reggaeton star. The segments will air on Univision's Sabado Gigante

Manual Zelaya, an opposition candidate who promised to battle government corruption and push for life sentences for violent criminals, was declared Honduras' President-elect.

Puerto Rican singer Ricky Martin, has joined Microsoft Latin America in its efforts for children to use the Internet safely. The Ricky Martin Foundation and Microsoft will develop "learning strategies and activities to protect children's Internet safety in Latin America and the Caribbean, and are sending invitations out to other companies and countries to join them.

Editorial Televisa International, the publishing arm of Mexico City-based media company Televisa, announced it will cease to publish Cristina la Revista. Founded in 1991 by TV personality Cristina Saralegui it will end with the December 2005 issue. The magazine, which claimed circulation of between 87,000 and 88,000, will no longer publish due to the expiration of the contract between Editorial Televisa and Cristina Saralegui Enterprises, according to both companies.

This holiday, join PADRES Contra El Cancer's National Spokesperson EVA LONGORIA in making holiday wishes come true for a Latino child with cancer. For 20 years, PADRES Contra El Cancer (PADRES) has been dedicated to improving the lives of Latino children with cancer and their families. Donate a new, unwrapped gift to PADRES' Annual Holiday Toy Drive, participate in PADRES' Adopt-A-Family program or make a donation to PADRES this holiday. Call Lynn Ordinario at 323.850.7901 ext 226 to find/host a toy drop-off location or to obtain an Adopt-A-Family wish list benefiting a PADRES family in need. For more information about PADRES, visit www.IamHope.org

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