All Access Entertainment (AAE), the foremost producers of entertainment events for California?s Hispanic market, are gearing up for the annual weekend of activities in downtown Los Angeles starring the 17th annual Fiesta Broadway set for Sunday, April 30, from 12 p.m. to 6 p.m. Activities begin with the fourth annual Fiesta Broadway Charity Golf Tournament on Saturday, April 29, at 8 a.m. at the renovated Trump National Golf Club in Rancho Palos Verdes. The Nike Cinco de Mile at Fiesta Broadway returns on Sunday, April 30, to start at 8 a.m.
The nation?s largest Cinco de Mayo celebration on 36-blocks, Fiesta Broadway remains a free event thanks to the co-sponsorship of the City of Los Angeles. Over 500,000 people attend annually. A-list Latin superstars are featured on multiple concert stages throughout the day.
?Fiesta Broadway is a free, family friendly cultural event that gives back to the community all year long,? says Larry Gonzalez, President, AAE. ?We are proud to continue bringing this family tradition in collaboration with quality sponsors.?
In keeping with the community spirit of Fiesta Broadway, the Fiesta events raise funds for the Historic Downtown Los Angeles Business Improvement District (HDBID), and area non-profit organizations, local schools, parks, and scholarship programs.
Funds raised by the golf tourney will benefit notable charities such as Camp Ronald McDonald for Good Times, the New America Alliance Institute MBA Scholarship Fund, and the National Institute of Transplantation. In three years, the tournament has raised more than $300,000 in support to deserving local charities.
As the Hispanic community continues to thrive and Fiesta Broadway continues to sell, AAE expects a record number of sponsors in 2006. This year?s sponsors include: McDonald?s, Albertsons, Home Depot, Chevron, Disneyland and T-Mobile.
Minority-owned AAE, specializing in staging cultural festivals and family entertainment events, has produced Fiesta Broadway since 1994 when it bought the event from Univision?s Jerry Perenchio. For more information on Fiesta Broadway visit www.FiestaBroadway.LA.