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BARELA Has Arrived

BARELA Has ArrivedNew Kids on the block in the land of 1000 dances

By Frankie Firme
Published on LatinoLA: March 6, 2006


BARELA Has Arrived


As I've stated before, so many times, the Art of music is a refreshing fountain of youth that I truly believe EVERYBODY should drink from. It has no calories, no after taste, offers no adverse effects, is theraputic, influences love & good times, soothes the savage beast, can be enjoyed by people around the globe regardless of age or language, and dancing & good times beats the hell out of blowing people up, know what I mean?

Anybody that knows me, knows that I enjoy and promote Chicano music from the Land of 1000 Dances, because...that's where I'm from, and I proudly represent. There's really no specific genre, but I do favor West Coast Oldies but Goodies, Latin Soul, and Soul~Funk as my idea of the perfect blend of rythym, melodies, lyrics, talent, heart, and love to represent the West Coast of the United States to the rest of the World.

My taste in music has been reaffirmed by listeners all over the World via my 3 Internet Radio Shows, and somehow, over 2 million listeners every week can't be wrong.

That being said, I can also attest to the blessing I feel I have been bestowed by meeting and seeing performances by the many Artists of my lifetime, documenting their existence and talent of the Arts in webmagazines and publications such as this one.

That being said, I have written about the Artists and groups that make up my World of Chicano music, not all necessarily performed by Chicanos, and not all from L.A., but all beloved in the Chicano Music world.

Of course, I take pride in my homies from L.A. like TIERRA, SATISFACTION, THE WHISPERS, ETTA JAMES, The EAST L.A. REVUE ALL STAR BAND, EL CHICANO, WAR, THEE MIDNITERS, APB, BALANCE, SUAVE, CHICO, SANGRIA, BRENTON WOOD, ROCKY PADILLA, CORY SILVA, THE L.A. RYTHM KINGS, The COMPANY, and the list goes on.

With the help and support of my good friend, Texas's "GODFATHER OF TEJANO SOUL" , Crazy Chuy Hernandez, I've been able to make Gente aware of such greats from Texas as LITTLE JOE HERNANDEZ, RUBEN RAMOS, THE LATIN BREED, HAM GUERRERO & TORTILLA FACTORY, BOBBY BUTLER, JOE JAMA , DIMAS GARZA, RUDY "T" and THE RENO BOPS, THE ROYAL JESTERS, THE LATIN EXPRESS BAND, SUNNY AND THE SUNLINERS, CONJUNTO BERNAL, and many more.

From the East Coast, we include Ralfi Pagan, Joe Bataan, and The Royal Counts as favorites among many others.

The California coastal areas of Oxnard and Santa Clarita have yielded Chicano/Chicana treasures NUESTRO and LESLIE PAULA respectively.

The San Francisco-Oakland Bay area has produced such heavies as THE TOWER OF POWER, MALO, SAPO, JEFF EATON, MIC GILLETTE, and most recently, LOS MOCOSOS.

Santa Barbara has blessed us with PEPE MARQUEZ, the FLASHBACKS, and ANTHONY PRIETO.

And now, Orange County, a piece of Southern California known as "THE O.C." checks in with their contribution, BARELA.

An 11 piece group featuring heavy but colorful horns, hot percussion, and wonderfully blended 3 and sometimes 4 piece vocal harmonies, BARELA reminds you of the best of TOWER OF POWER, CHICAGO, and AVERAGE WHITE BAND, with some nice originality blended in, like a perfect mai-tai on a scorching Califas summer afternoon among good company, at a good time, at the right place.

Their sound is hauntingly familiar, yet refreshingly new. Something about these guys, and their new CD "Can you ever think", just makes you linger at the end of each song in anticipation of the next. A 9 track treasure of 8 originals and one cover (Tower of Power's classic "Willing to learn") BARELA makes their point with talent and verve, and a truly enjoyable listening experience.

I had heard about these guys from the O.C. for a couple of months, but haven't yet caught a performance. The group founded by BARELA brothers Tony and Richard, I've heard they've pretty much made their mark in Orange County's club & dance circuit with some very good response, and were now ready to make some noise in The Land of 1000 Dances.

Bring it on, homies! Let's see what ya got!

After hearing all the chisme for a couple of months, I was finally turned on to BARELA's music by well known sound and production guru, L.A.'s Phil Reyes of SOUVENIR ENTERTAINMENT, who was introduced to me by RAMPART RECORD's Steven Chavez last summer at the open air arena of Chicano Music Gladiators, the Santa Fe Springs Swap Meet, where Phil sometimes DJ's and does the sound engineering for the performing groups.

Having hosted, produced, and provided sound engineering for some of L.A.'s biggest acts and events, and now Executive Producer of the World Wide Internet Television Show "THEE MR. DURAN SHOW", Phil has become known as a reputable recognizer of talent. We had spoken a couple of months earlier about BARELA , and now, he was promoting and representing them. "Lucky me", Phil told me, "These guys are great, they're talented, they're experienced, and they're ready to come to L.A....together, we're gonna have some good times". He made me a gift of their new CD, and I haven't stopped playing it!

In tribute to their obvious major influence, the opening track is a jumping tune entitled "Tower Pops". Everybody I played this for asks "Is that Tower of Power's new CD?". Yes, they're THAT good!

8 original tracks take you on a mellow journey of Califas Soul, with my favorites " I love you Baby", and "The party's here", making this a staple on my 3 shows for the time being. BARELA's take on "Willing to learn" brings back memories of Lenny Willaims, wine, women, and good times after the sun goes down.

I'm looking forward now to meeting these guys and catching a live performance. Can it get any better in the Land of 1000 Dances?

Always!! And you'll hear about it here, on LatinoLA.com, the premier Latino Webmagazine for Arts, Culture, and Entertainment on the West Coast, Aztlan, and the World.

...and you heard it first from Frankie Firme, the "Al Capone of the microphone and the HITMAN of West Coast Chicano Soul".

note: for info on Phil Reyes, SOUVENIR ENTERTAINMENT services, or the BARELA BAND:
WWW.SOUVENIRENT.com

About Frankie Firme:
Frankie Firme's website: www.frankiefirme.50megs.com
e-mail: FrankieFirme@yahoo.com




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