El Concert Mas Caliente

Revent?n Super Estrella is the hottest summertime concert in the Southland

By Anthony Montoya
Published on LatinoLA: July 18, 2002

El Concert Mas Caliente

M?s caliente than KISS FM?s two-day ?Wango Tango.? Crazy more loco than KROQ?s ?Wienie Roast?. For young Spanish music lovers, the best dance-party concert is just about to happen: ?Revent?n Super Estrella,? the hottest summertime concert in the Southland. This year?s Revent?n will take place on Saturday, July 20, at the Arrowhead Pond in Anaheim. And if you could get through the doors, you?re in for a night of musical delight that will have you drenched in sweat, voice raw and feet sore. ?Pero muy feliz!

For five years now, Super Estrella 97.5 & 103.1 FM, L.A.?s top Spanish language contemporary music radio station, has been throwing this massive concert-party, showcasing the hippest, most happening acts in Latin music. And this year?s edition of Revent?n comes just as a second wave of Latino entertainers begin having an impact on the international world of pop music.

Revent?n will feature eight top acts from pop, rock, dance and tropical music. The performance line up includes Mexican crossover pop artist Paulina Rubio, ex-Garibaldi band member Pilar Montenegro, and Billboard chart topper Fey. Spanish pop music fans will also be treated to a stellar high-energy performance by Kabah.

Latino alternativo performers include Panamanian trio Rabanes, whose music is a fusion of rock, ska and rap; Argentina?s very own Enanitos Verdes, best know in the roc en espa?ol biz for their ?Lamento Boliviano?; and Mexico?s Aleks Syntek, who some say his musical style and appearance bares a resemblance to Elton John. And a man in a league of his own, Caribbean native Elvis Crespo, will most certainly drive the audience wild with his infectious merengue.

More than 14,500 partygoers are expected to get loose in this unique concert setting, where the Pond will be transformed into Orange County?s biggest nightclub. In addition to a top-of-the-line concert offerings, spectators will be engulfed in a six-hour non-stop dance party that will feature state-of-the-art lasers, jumbo video monitors, and dozens of sexy go-go dancers strutting their stuff in suspended bird cages as the radio station?s disc jockeys ?get their mix on? between concert set changes.

?Revent?n is not your ordinary concert,? says Elias Autran, promotions director at Super Estrella. ?It?s an all night party. The concert has become so popular among our listens, that we had to increase this year?s seating capacity to accommodate 600 more guests.?

?I go every year,? enthuses Sandy Acosta, 30, of Alhambra. ?Revent?n is a show worth waiting for, and even though the other radio stations had pretty good line ups, I?d rather go to?Revent?n because you get to see all of your favorite Latino bands under one roof. ?

Paulina Rubio is by far the biggest draw to this year?s concert, giving a brief but inviting performance at this year?s Wango Tango. Rubio, dubbed La Chica Dorada (The Golden Girl) by the Spanish music industry, is currently at the top of the English pop music scene with her latest single ?Don?t Say Goodbye, ? from her first English crossover album ?Border Girl? on Universal Records, which sold more than 56,000 copies during its first week of sales.

?My friends and I spent almost $600 on Revent?n concert tickets,? said Wally Cotero, 26, of Pasadena. ?I would pay almost anything to see Paulina live ? she is my favorite singer. When you think about it, It?s worth the money because what you usually pay to see one good act, you get to see seven more.?

Yet another act that will be particularly appealing to the female audience is the performance by former Mexican novella actress Pilar Montenegro, who?s ?Quita Me Ese Hombre? (Get That Man Out of My Heart) - recorded in both ranchera and pop musical formats - is the number one Spanish language single on the Billboard music chart, holding that spot steadily for the past 12 weeks.

?Pilar?s ?Quita Me Ese Hombre? has replaced Gloria Gaynor?s ?I Will Survive? among Latinas,? says Acosta. ?It has become the national anthem for any Spanish-speaking woman who has ever suffered from a broken heart. I look forward to seeing her.?

But once Elvis Crespo, the King of Merengue, takes to the stage, they?ll forget about heartache, with wall-to-wall bodies in movement as couples put their best footwork forward to his still-catchy-after-all-these-years ?Suavemente? and other popular favorites.

Super Estrella has committed to donating a portion of the proceeds from the Revent?n concert to the Hispanic Scholarship Fund. To date, Super Estrella has given more than $150,000 to this organization, which works toward helping Latino students pursue a college education.

As in the previous years, Revent?n is expected to sell out. A limited number of tickets are still available at TicketMaster. For those willing to try their luck, they can call into the radio station during their ticket giveaway hours. More on Revent?n at http://www.superestrella.com

Originally published at http://www.latimes.com/extras/noches

About Anthony Montoya:
Anthony Montoya, a former LatinoLA intern, is a publicist and writer.

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