Mariluz Gonzalez, founder of local record label SourPop Records, has been involved in music throughout different stages of her life, artistically inclined with both music and art. Her involvement with music began when she played instruments throughout Junior and High School. Mariluz found enjoyment in performing and going to different places and meeting new people.
When she entered UCLA, she knew she wanted to continue to be involved in music, not necesarily performing, but in a different way. Her involvement with UCLA Cultural Affairs gave her experience booking bands and organizing the first Latin Rock shows consisting of bands such as Los Fabulosos Cadillacs and Maria Fatal.
After gaining this experience Mariluz realized that she wanted to make a living in the music industry and began interning in management companies and record labels. Upon completion of college, she was hired at a Latin label and this marked the beginning of her career in the music business. Mariluz has since experienced working as a manager of music groups, a publicist and now, the owner of her own music recording company.
Her label, SourPop Records, came into life as an alternative home for all the great young new talent that exists in Mexico, U.S. & Latin America. SourPop Records releases so far include Tijuana-based melodic punk band Bye Sami and indie pop punk band Los Imposibles from Mexico D.F.
In the past years, Latin multinational labels have showed little-to-no-interest in developing new bands, or to offer opportunities to new genres of music such as 'melodic punk' (punk feliz), emo- or indie rock in Spanish.
The labels are too busy feeding the masses with commercial products, force-feeding old dinosaurs and of course, making zillions of dollars. Nonetheless, there are way too many kids out there dreaming to either be signed to a huge Latin label or an U.S. label and unfortuantely, their expectations have not been met.
Mariluz wants to offer a real opportunity through SourPop Records to those who are dreaming as long as they have great songs/music and are willing to work extremely hard. Meanwhile, she plans to continue to work in the field of entertainment to pay the bills and continue the learning process that never ceases.
As for SourPop Records, Mariluz will continue its development at a slow pace -- as its supposed to -- including solidifying the distribution process, branding the company by getting the word out to the fans of Latin punk music and media and signing bands with great songs and music and who are willing to put in a lot of work into fulfilling their dreams.