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Wow! Sorry...and Thank You!

Chicano music hits a new high in the technology age

By Frankie Firme
Published on LatinoLA: November 5, 2006


Wow! Sorry...and Thank You!


The title of this piece reflects my mixed feelings about an occurance that has touched me, bothered me, and now enlightens me to a higher level of appreciation of my place in the Land of 1000 Dances.

I invite you into my World for a quick glimpse...

The "wow" part stems from a recent broadcast of my live "2nd Time Around Show" on Internet Radio Station KCLAFM.com, that featured a tribute to Chicano singers Steve Salas (pictured) and Pepe Marquez.

Because of high world wide listener log-on traffic, the show "fell off" the streamer and "rebuffered" several times during the hour, causing the show to be missed in its entirety, prompting many angry telephone calls and e-mails to the station. Being that an Internet radio station streamer capacity is pretty high, I was touched and amazed that such a large world-wide audience tuned in (a radio station's dream!) to hear some great Chicano music from some great Chicano artists.

(We're talking a little over 2 million, Mi gente!)

Steve Salas and Pepe Marquez...my friends and Chicano entertainers extraordinaire in the Land of 1000 Dances indeed!

That's the "wow" part...

The "sorry" part comes from my disappointment and annoyance that a faithful audience was not able to catch this show, and the fine music on it because of technical difficulties, for which I humbly apologize on behalf of KCLA FM, and the American Radio Network. We were not prepared for such an onslaught of log-ons that overwhelmed our streamer, which can only be called a lesson learned. We are working on it, and I highly encourage support in bombarding station owner Tony Lewis with phone calls: (323) 464-4580, and e-mails : KCLAFM@KCLAFM.com, recommending going to a larger, more powerful streamer that can accomodate a growing world wide audience!

The "thank you" part goes out first and foremost to all the listeners and supporters of Frankie Firme and the 2nd Time Around Show for the past 7 years that made this occurance inevitable. You have shown the World that a true, Chicano music audience exists...and you don't even have to be Chicano to help make up this large audience, as my homies in the Far East and Europe have proven!

I don't know how to say "Orale!" in Japanese, German, Hawaian, Portugese, Italian, Tagalog, Persian, or any other foreign language of my listeners, but the feeling's there!~ and a big shout out to all the American troops stationed in these countries as well!

A large thank you goes out of course, to Chicano singers Steve Salas an Pepe Marquez for making the beautiful Chicano flavored music that has enthralled so many accross the Country, and now, because of the World Wide Web Internet radio airwaves, the World!

Steve Salas, along with his brother RUDY, (both of the JAGUARS, 1G + 3, SIX~PACK, and most notably, TIERRA fame), are English language Chicano Music pioneers and legends, having helped establish the renowned "West Coast East Side Sound" of the 1960's so attributed to Chicanos as a unique American art form that has since traversed the globe. Nowadays, you just can't talk about the classic West Coast Chicano Music scene without mentioning such greats as Lalo Guerrero, Richie Valens, Rampart Records, or the SALAS Brothers and TIERRA.

Pepe Marquez represents the vanguard of new artists, that, thusly inspired, have taken the passed torch from such legends and insure that the music of our people stays in the hearts and within grasp of our people. Not a youngster or rookie by any means, Pepe and his former group the FLASHBACKS pretty much owned the central coastal area of California's Santa Barbara, Carpinteria, Santa Maria, Oxnard, and Ventura County territory's Chicano music club scene for the past 20 years or so. Nowadays, you just can't explore the new directions Chicano music is going without the name Pepe Marquez popping up.

...THANK YOU, Carnales! I truly mean that!

And lastly, a big thank you goes out to 4 gentlemen who have been my friends, my mentors, and biggest supporters (besides my beautiful Golden Haired Lady of Sylmar, of course!) ever since Frankie Firme came on the scene with the mission of "bringing it back, and keeping it alive!".

Mr. Steven Chavez (RAMPART Records, East L.A. Revue), Mr. Abelardo de la Pe?a Jr. (founder & editor in chief of LatinoLA.com), Mr. Jesus "Crazy Chuy" Hernandez (founder of Texas's fabled Chicano Express Radio ), and Mr. Ruben Molina (of MICTLAN Publishers & Productions) have in no doubt, played a major part in joining me to get the word out about the beautiful culture, the wonderful music & talents, the accomplishments, and the fire in the hearts of our people...

...CHICANOS!

...somehow, "wow", "sorry", and "thank you" just doesn't cover it all, know what mean?
IT'S A BROWN THING, BABY! WHAT CAN I SAY?

note: Steven Chavez and Crazy Chuy Hernandez have graciously ofered to re-broadcast this particular show on their radio stations websites: www.eastLArevue.com and www.chicanoexpress.com for all of you that missed it. E-mail addresses are on websites as well.

About Frankie Firme:
Frankie Firme is the Al Capone of the microphone, and the Hitman of West Coast Chicano Soul. Watch for a special 2 hour show on 11.9.06 honoring our U.S. Veterans. Website: www.frankiefirme.50megs.com




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