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YWCA's New Executive Director

First Latina heading YWCA Pasadena

By Dianne Segura
Published on LatinoLA: December 15, 2006


YWCA's New Executive Director


The YWCA Pasadena-Foothill Valley begins a new chapter of its historic 100-year history with the appointment of Dianne M. Segura as its new executive director, the first Latina to head the organization. Segura brings more than 15 years of corporate and entrepreneurial experience to the position.

"The leadership and expertise in marketing and event management Dianne has demonstrated throughout her impressive career will bring new strengths to an already-strong YWCA services staff," said Margaret Leong Checca, president of the YWCA Pasadena-Foothill Valley.

"Our aggressive goal today is to expand our brand and leverage the collective experience of our resources locally and across the YWCA network of 300 associations nationwide."

Just two years ago, the YWCA unveiled a new national brand campaign to educate the public about the YWCA's dual mission of eliminating racism and empowering women. Segura will advance the mission and revitalize the organization's commitment to continue providing crucial community programs and develop an aggressive national, state and local advocacy position to focus on issues facing women.

"With a rich history dating to the early 1900s, the YWCA Pasadena-Foothill Valley has emerged as a responsive and strong institute that continues to address the needs of the local area and advocates for a well-defined diverse community," said Segura . "I am extremely honored to lead this organization at this exciting time."

Prior to her appointment as executive director, Segura founded Segue Enterprises, a marketing and entertainment business-consulting firm where she assisted client companies in developing and implementing communication strategies supporting critical business objectives. Some of her clients included the Cesar E. Chavez Foundation, the City of Pasadena and City of Los Angeles, Pasadena Playhouse District Association and the U.S. Tennis Association. She received her BA in Communications at Arizona State University and went on to develop a career in various Fortune 500 companies and in 2003 was named one of the top ten Latina entrepreneurs in the country by the U.S. Hispanic Chamber of Commerce and LatinaSTYLE magazine.

Segura is a recognized leader for her work in community empowerment and social justice issues. Her legacy stems from creating signature events such as the national unveiling of the Cesar E. Chavez USPS Postage Stamp and El Dia de Los Ninos, where she strategized with key officials such as the Cesar Chavez family, Los Angeles County Board of Supervisors, Gloria Molina, and others.

Segura has served on numerous boards and commissions in these noted areas, most recently California Assembly member Dario Frommer Business Task Force and the Hispanic Heritage Awards Selection Committee, and was Past-Co-Chairwoman for HOPE Latina Action Day. U.S. Congresswoman Hilda L. Solis and former California Governor Gray Davis have recognized her leadership and community activism.

Established in Pasadena in 1905 as an advocate for young women beginning to enter the workforce, the YWCA Pasadena-Foothill Valley quickly emphasized the struggle for racial, economic, and gender equity.

Today the YWCA Pasadena-Foothill Valley is a non-profit organization serving more than 16,000 people annually through programs, workshops, support groups and various community initiatives. It has also been credited with shepherding and strategically assisting the growth of other entities, such as Women at Work, located in Pasadena. The YWCA movement has more than 300 associations in the United States and is active in more than 100 countries. The YWCA strives to achieve racial and gender equality, economic independence of women, respect for diversity, and a vibrant and healthy community.

YWCA Pasadena-Foothill Valley - 1200 N. Fair Oaks Avenue - Pasadena, CA 91103 - P (626) 296-8433 - F (626) 296-8434





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