Trusting LA British Food Invasion
Tesco, Fresh & Easy want the right to claim high paying jobs, quality foods in working class neighborhoods, without doing so
If you?óÔé¼Ôäóve driven through Glassell Park in Northeast Los Angeles lately, you?óÔé¼Ôäóll notice a new supermarket going up. With a new parking lot and fresh paint, it looks nice. It even has a nice name; the Fresh & Easy Neighborhood Market. After surviving the bruising supermarket strikes of a few years back, who could argue with a new supermarket with such a nice name.
Published on LatinoLA: November 5, 2007
Not so fast! Not having heard of Fresh & Easy, I decided to do a bit of research about the new store and found out more than I bargained for. Fresh & Easy is actually a subsidiary of Tesco. For those of you that haven?óÔé¼Ôäót heard of Tesco, it?óÔé¼Ôäós the third largest food retail company in the world after Wal-Mart. The company is in twelve countries, has 31% of the market share in Britain, with plans to open 100 stores in the United States. Essentially, while the name of the store is Fresh & Easy Neighborhood Market, its not really a ?óÔé¼?ôNeighborhood Market?óÔé¼?Ø at all. It?óÔé¼Ôäós a multinational corporation selling food. Not necessarily bad, just not a ?óÔé¼?ôNeighborhood Market.?óÔé¼?Ø
On the face of it, who cares? Good luck to Fresh & Easy and let the free market decide if it survives. As we all know, if costumers don?óÔé¼Ôäót like the store, they won?óÔé¼Ôäót go back. Simple, right? The only problem with the philosophy is that while we have a free market system, we also have a thing called ?óÔé¼?ôCivil Society?óÔé¼?Ø that is also free to voice its concerns.
Those of us who supported supermarket workers a few years ago wanted our local stores to remain open; we just wanted workers to receive a fair wage. We wanted access to fresh fruit and vegetables at a fair price, with the understanding that those preparing the food had living wages and adequate insurance. Many of us knew we didn?óÔé¼Ôäót want Wal-Mart and the low wages that are associated with it.
The entire discussion about supermarkets in Los Angeles is complex. While we?óÔé¼Ôäóre a large metropolitan city, a good amount of our urban landscape doesn?óÔé¼Ôäót have access to supermarkets. Many working class communities have local stores with more expensive products, which may or may not be of similar quality. For years, communities have pleaded with officials to encourage stores to open in these communities. Pandering to our hopes, Fresh & Easy has promised to do just that. Open new grocery stores in working class neighborhoods that serve fresh, organic produce at reasonable prices. While this sounds great, the company?óÔé¼Ôäós history doesn?óÔé¼Ôäót necessarily show a willingness to follow through on its promises.
According to an Occidental College report, of the 98 stores identified as future Tesco store sites, only a paltry 10% of the stores are in high poverty, low income areas. The company also plans to depend on a part time workforce and is refusing to meet with community and labor groups about fair wages. Essentially, Tesco and Fresh & Easy want the right to claim high paying jobs and quality foods in working class neighborhoods, without actually doing so.
When pressed, Tesco asks the community to trust it. No, that won?óÔé¼Ôäót happen, the vital services and quality of jobs this industry can provide is too important. Will Tesco trust us to pay our groceries later? Of course not.
In order to attempt to guarantee fair wages and quality food, neighborhood groups have requested Tesco meet to discus a Community Benefits Agreement. These agreements are designed to help local communities receive many of the jobs that will be offered and to make sure those jobs pay a fair wage with medical benefits and all the other good stuff. The agreements also nudge Tesco to open more stores in communities they promise to serve. It shouldn?óÔé¼Ôäót be a big deal for Tesco to simply sit down at the table and say, yes, I will pay a living wage, I will offer medical coverage for workers and their families, I will offer the highest quality food, and I will open supermarkets in working class neighborhoods as promised. These are statements the company has made in public, now put it in writing.
What do you think?
Gabriel Buelna, PhD, MSW is Executive Director of Plaza Community Center in East Los Angeles and a faculty member in the Chicana/o Studies Department at Cal State Northridge. You can visit his blog at /