Obama Telenovela

Local groups launch a three-part online telenovela to engage Latino youth voter participation

By Abelardo de la Pena Jr.
Published on LatinoLA: November 5, 2007

Obama Telenovela

Groups affiliated with the Barack Obama presidential campaign launched a three-part online telenovela to engage participation by Latino youth in California's primary election at a press conference at El Paseo Inn in Olvera Street.

Presenting the videos and other Obama campaign efforts were Miguel Orozco from, Latino 96.3 FM radio personality Roq-C, Anibal Guerrero, Vote Hope Latino Community Organizer and Ana Grande, Vote Hope Campus Organizer.

An effort by the two independent groups - Vote Hope and - the telenovela, called Tu Voto, Tu Voz (Your Vote, Your Voice), follows a fictional family's political journey, which begins with their participation in May 2007?»???¢s immigration reform marches. Both groups believe that Barack Obama is the best candidate in this election, and their efforts aim to promote Obama in the Latino community as the candidate for hope, unity and change.

Throughout the telenovela, the Ortiz family learns more about citizenship, voter registration and the mechanics of primary elections. More to the point, the episodes promote Barack Obama?»???¢s presidential campaign.

The telenovela joins other youth-targeted grassroots media efforts created for the candidate?»???¢s benefit by the two groups, including a song, "Obama Reggaeton," a blog and a text-message network.

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