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News from the Brown side of Town

Kidneys Quest Foundation and PACHUCO Car Club bring some love to the San Fernando Valley...and more good news!

By Frankie Firme ~ Contributing Editor
Published on LatinoLA: July 25, 2008


News from the Brown side of Town


On a hot and beautiful southern California weekend, elements of Chicano music, Chicano culture, and Chicano love came together and showed the World that we can still bring smiles & love to each other despite tough economic times and a continuing war overseas.

Prayers go out for both to end soon.

Starting on Friday night, the COMPANY Band, fresh from their musical conquest of northern California just a few weeks before, came out and brought the house down at the Norwalk Guesthouse (formerly the Ramada Saddleback Inn), and brought Santa Barbara singing star PEPE MARQUEZ with them, as they filled the dance floor all through the night, keeping the Gente happy in the Land of 1000 Dances, while Susie Hansen & her band Salsa'd hard for the crowd at Whittier's Radisson Hotel & Lounge by the pool earlier that evening.

The next morning saw the San Fernando Valley faithful fall out for a star studded musical celebration and fundraiser, as G & R Entertainment presented a custom car & bike show at the Disabled American Veteran's Lodge Park in Woodland Hills that was a day long party.


In association with the Kidneys Quest Foundation and the ever popular PACHUCO Car Club, sponsors like Coca-Cola, Frito-lay, CostCo, Enterprise Rent-a-Car, East L.A. Revue Radio, LatinoLA, Chicano Express Radio,Von's, Ralph's, & Vallarta Markets, the San Fernando Valley Detachment of the Marine Corps League, Red Lobster Restaurants, and WAR's Sal Rodriguez threw their hats in the ring and gave their support to the Kidneys Quest Foundation, a San Fernando based organization that offers support, counseling, referral services, assistance, and advocacy to those suffering from kidney disease and their families.

About 3,000 people attended throughout the day, enjoying food, refreshments, kid's attractions such as a waterslide, jumper, and entertainment, an indoor and outdoor bar provided by the DAV, and well over a couple of million's of dollar's worth of fine automobiles, motorcycles, and bikes from around Southern California and some very fine musical entertainment‘«™and better looking people you never saw!!

Starting off with house DJ services provided by Bang Boogie productions, live music was provided by Lil'Jesse & the Blues Deluxe Band, followed by Thrasher Cadillac, who opened some eyes with their hard hitting rock & roll. A brief set by rappers Kontroversy Committee, and laughs provided by comedian Jeff Garcia set the stage for the heavies of the day.

Showing the stuff they showed the previous night, plus a little more, the COMPANY Band, featuring the "Diamond of the Valley", Ms Becky Cordova, performed flawlessly for the home town crowd. Following a proven success formula, the COMPANY Band once again called on singer PEPE MARQUEZ to add some spice to the moment, and Pepe showed why he has become an L.A. favorite, singing a sexy duet of "Working on a groovy thing" with the luscious Lady Cordova for a loud & appreciative crowd, along with a few other tunes. The COMPANY then came in for "the kill", finishing off with some hard driving jams from their new CD before East L.A.'s TIERRA took the stage for the closing act.

As always, besides showing why they are probably one of California's most versatile Chicano rock bands of all time, TIERRA took the crowd on a wild ride of music madness, going from classic Rock & Roll, to Surfer classic "Wipe Out", to everybody's favorite cumbia, to TIERRA original favorites, and closing off with the time honored "Together", drawing a large dance crowd that is typical of the Salas Brothers & Co. They NEVER disappoint the Gente !Their message of peace, love, and harmony echoed throughout the park as the sun came down on a beautiful day & event.

Being able to share MC duties with the COMMUNITIES IN SCHOOLS organization's William "Blinky" Rodriguiez and Bobby Arias (who also sang a couple of Oldies, karaoke style) and hang with the homies from the PACHUCO Car Club, the day was a pleasurable party that helped raise some serious money for a good cause‘«™.and our world is better because of it! Many thanks to Steven Chavez of East L.A. Revue and Rudy Esquivel of G & R Entertainment for keeping the ball rolling!

Later on that night, cable TV's "East L.A. Rey" Garza hosted his annual 1970's East L.A. Rock & Roll reunion at the Montebello Inn for a raucous crowd, while East L.A. Revue Radio's ROCKY PADILLA and his band took it to another level at the Norwalk Guest House that saw PEPE MARQUEZ & friends out in the crowd getting his boogie on.

Sunday morning, over hot bowls of menudo and fresh cold ones, a good-sized crowd formed as BALANCE took the stage at the Santa Fe Springs swap meet, and rocked the house for those who missed morning mass, and man, having a crudo was never so much fun!

This Friday finds SATISFACTION bringing their heavy sound to the Norwalk Guest House, where Frankie Firme & Co. may just be kicking up some chancla after catching a set of Susie Hansen at the Whittier Radisson, Saturday & Sunday the 15th Annual Salsa Festival happens up in Oxnard, SUAVE performs at the Santa Fe Springs Swap meet Sunday morning & afternoon, and the COMPANY & EL CHICANO perform at the Crazy Horse in West Covina on Sunday evening. OOOHHH! Somebody stop me!!!!!

August 2nd finds TIERRA back in the 'hood at the Santa Fe Springs swap meet, with SANGRIA stepping up the next day August 3rd.

As always, the best music in the World is heard on www.eastLArevue.com , www.chicanoexpress.com, and now www.rockinradio.com .

The word of Aztlan is found here on LatinoLA, where some of the best in arts, culture, and entertainment, along with the hottest contemporary Brown minds contribute to YOUR world ... making Our world a better place to live in!

‘«™.So much to choose from, and none of it with ANY extra calories or artificial sweeteners!

August 8th finds me in a dilemma‘«™. TIERRA & BARELA perform in San Juan Capistrano ... WAR & TOWER OF POWER perform in Ventura.it's my birthday weekend ... Steven Chavez has invited me to go fishing in San Pedro ... Pepe Marquez has invited me to go hunting up north ... my Lady wants to "surprise" me‘«™.

Decisions, decisions.


Orale!....I'll keep you informed!

Ay te watcho, from the Land of 1000 Dances!

About Frankie Firme ~ Contributing Editor:
The Al Capone of the microphone, and the Hitman of West Coast Chicano Soul can be heard regularly on eastLArevue.com and chicanoexpress.com.
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