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Salsa Promoters in Southern California

Is the public getting their money's worth

By Charles Batista
Published on LatinoLA: August 12, 2008


Salsa Promoters in Southern California


Southern California is blessed with a large and diverse salsa community. Thanks to the efforts of the many salsa promoters in the Southland, we are treated to a huge influx of major talent from all parts of the country and abroad.

Unfortunately there are a few promoters out there who can and may ruin it for the majority of promoters who have the public's interest at heart. Apparently some promoters have not embraced the concept that product, integrity and honesty are quintessential elements for success.

As the prices for major salse events escalate, the public needs to feel like they are getting their money's worth.

I recently went to a major event with tickets selling for $40 in addition to a $9 service charge plus additional money for parking and beverages. The event started at 8 PM and for the first 3 hours and 15 minutes consisted of music provided by a DJ. The live show lasted for 75 minutes with the rest of the evening's music again supplied by a DJ. I went home very dissatisfied and will probably never attend another event by this promoter.

Last year, another promoter advertised a major headliner up to just before the start of the event, then changed to a lesser known entertainer at the last minute. This same promoter repeated this again this year.

This kind of deception should not be tolerated or supported by the public. No promoter should promise a performer until a binding commitment by that performer has been obtained.

About Charles Batista:
The author is a salsa music lover; an avid dancer, and a Nuyorican living in California over 30 years.
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