Director Public Affairs/Communications/Govern't Relations

Immediate open position with the Orange County Red Cross in Santa Ana, CA

Published on LatinoLA: October 22, 2008

Director Public Affairs/Communications/Govern't Relations

POSITION: Director
DEPARTMENT: Public Affairs, Communications, and Government Relations
REPORT TO: Chief Executive Officer


The Director will provide leadership and direction to the department and support the mission and goals of the American Red Cross. Manages, plans, develops, administers, directs, and supervises communication activities in the areas of public affairs, public relations, public information, publications, marketing, legislative and government relations, internet operations and printing, both externally and internally, which actively promote favorable attitudes towards the American Red Cross. Provides management oversight and supervision of information systems and technology support for chapter operations. Responsible for establishing and maintaining effective relationships with key media professionals/organizations and collaboration with other agencies, organizations, and stakeholders. Serves as the Chapter's primary spokesperson, acts as the strategic source for messaging and is responsible for maintaining brand integrity. Serves as a member of the Chapter Leadership Team and contributes to the achievement of the overall objectives and strategic focus of the chapter.

Operations: Designs, manages, implements, and integrates the marketing, communications and government relations strategies for the entire Chapter consistent with the Chapter's strategic plan and the national branding mandates to generate high visibility and favorable public opinion for the Chapter.*
Develops the departmental goals and objectives in support of the strategic plan and works collaboratively with the CFO to develop the annual department budget and monitor departmental expenditures.*
Marketing: Manages the development, creation and implementation of marketing strategies to support and promote the Chapter's initiatives, projects and events.*
Public Relations: Represents Chapter as appropriate and maintains effective relationships with community organizations, businesses, elected officials and other related groups and attends community-based meetings on a strategic basis to increase visibility in key audiences and build awareness of Red Cross programs and services.*
Develops, manages and executes special events that provide exposure to Chapter programs and services.*
Brand Management: Oversees corporate graphic standards in all chapter publications. Manages messaging and imaging for consistency in all printed materials and technology outlets. Produces print and multi-media collateral; monitors and approves use of the American Red Cross logo, symbol, or signature for any purpose.*
Collateral Materials & Promotions: Oversees design concept, content development, and vendor relationships related to internal and external communications including, speeches, newsletters, brochures, flyers, annual report and electronic communications, including web site and new media, to ensure consistency in image and content.*
Collaboration: Works effectively with the National American Red Cross Public Affairs, Marketing and Communications, and Government Relations staff and other Red Cross chapters to effectively leverage opportunities and resources in support of the Chapter and ensures compliance with corporate and Chapter policies regarding communications, marketing, and government relations.*
Interfaces and develops collaborative relationships with all units of the organization, including chapter departments, Southern California Blood Region, and regional and community chapter communications/marketing staff to identify and develop joint communication strategies and messaging impacting the chapter, region, or state.
Works with internal stakeholders to design integrated marketing plans that cross program/service lines and are customer/donor/client focused to maximize advertising and media opportunities and partnerships.*
Directs all marketing and cause-related promotions, including event planning, background research and cultivation of media relations.*
Web Management: Directs and oversees the design, content, and functionality of the Chapter's website to support and advance the Chapter's marketing, communications, e-commerce and fundraising objectives. Creates and/or coordinates the creation of materials for publication and use on the chapter website. Manages web host vendor relationship.*
Media Relations: Develops and executes a proactive media relations program by: responding to media inquiries, proactively pitching stories to the media, analyzing news coverage, maintaining media database, and preparing talking points; anticipates media needs and refines communication strategy to enhance media coverage opportunities; and maintains effective relationships with media companies and representatives to enhance the Chapter's public image.*
Serves as the chief spokesperson and media liaison for the Chapter; conducts media interviews and makes presentations or speeches to interested audiences.*
Oversees the development and distribution of print, A/V, and digital media to include: press releases, fact sheets, scripts, supporting materials, announcements and editorial placements.*
Develops and conducts media training, including nationally developed Red Cross courses, as well as public speaking training sessions for chapter spokespersons.
Disaster Response: Facilitates the crisis communications process; ensures that the disaster communications response plan remains current and implements response plan as needed.*
Coordinates Chapter's overall public affairs disaster response by building and maintaining a corps of trained disaster public information officers (PIO volunteers); ensures 24/7 accessibility and response for disaster media relations; participates in national DSHR system.*
Government Relations. Coordinates outreach and regular communications to elected city, county, state, and federal officials; attends board and council meetings of local and regional governmental bodies on a strategic basis; collaborates with the ARC State Government Relations liaison to support statewide initiatives and activities.*
Monitors and analyzes all legislative and other governmental initiatives that have a significant impact on the Chapter or organization; develops cooperative relationships with elected officials that improve the image and position of the Chapter and appropriately contributes to the various efforts and initiatives of government leadership.*
Volunteer Management. Recruits "subject matter experts," IT/IS technical experts, and other individuals as volunteers to support department operations, outreach efforts, special projects, and technology functions.*
Supervises, motivates, trains and mentors volunteers, interns and employees in order to extend the Chapter's reach, impact and capabilities.*
IS/IT management: Aligns IT initiatives and the support of the chapter's business priorities; produces an annual IT plan that is integrated into the chapter's planning and budgeting processes.
Directs and supervises the chapter IS functions.*
Performs other duties and special projects as required from time to time.


Bachelor's degree in marketing, public relations, communications, or related field is required. Minimum 7 years of professional experience in developing, executing and measuring broad spectrum, integrated communications, public relations campaigns, and/or strategic marketing. Experience with non-profits is highly desired. Demonstrated experience and leadership in conceptualizing and managing a comprehensive strategic communications, media relations and marketing program. Successful experience in planning, writing, editing and production of a variety of print and electronic communications mediums required. Must possess keen understanding of advertising and media planning and extensive experience in building and managing media relationships. Experience as a company spokesperson, including excellent public speaking and presentation skills and live "on-camera"/ "on air" interview experience required. Crisis communication experience and training highly desired. Effective supervision and management skills with proven ability to build and motivate a team comprised of both volunteers and paid staff. Candidates should be expert in all Microsoft Office software applications, must be proficient at desktop publishing, graphic design, and web production, including architecture, tools, and design. Experience and knowledge related to management of information systems and information technology required. Knowledge of Red Cross policies, procedures, programs, and services preferred. Bilingual (Spanish) desired.

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