Hollywood Player Greenlights "Hollywood Players"

Slacker comedy is Moctesuma Esparza-headed Maya Entertainment's first production since its launch

By Luz Maria Castellanos
Published on LatinoLA: November 6, 2008

Hollywood Player Greenlights "Hollywood Players"

Maya Entertainment, a vertically integrated, entertainment company targeting the growing U.S. Latino market and headed by award winning producer Moctesuma Esparza (pictured), announced that it will develop, produce, and distribute the slacker comedy feature HOLLYWOOD PLAYERS, written by Joaquin Perea, who is also slated to direct the film.

Robert A. Parada of Streetwise Entertainment and Sandra Avila, development executive at Maya Entertainment, will oversee production while Maya Entertainment Founder and Chairman, Moctesuma Esparza ("Selena," "The Milagro Beanfield War") will executive produce.

"Joaquin is an incredibly talented writer/director and we couldn't be more pleased to have an opportunity to collaborate with him on Maya Entertainment's first in-house production," said Avila.

"Joaquin has written a movie that encompasses today's Latino youth and culture. Maya Entertainment understands that demographic and we are proud to be associated with such a distinguished company," added Parada.

Set in East Los Angeles, HOLLYWOOD PLAYERS follows two young brothers who inadvertently videotape a suspicious transaction that accidentally gets released on the web and the hilarious chaos that ensues when the whole neighborhood tries to hunt them down to get the alleged goods.

Casting is currently underway for the film's two leads with production expected to begin in February '09 and a targeted release date in the fourth quarter.

Maya Entertainment, headed by Esparza and co-chaired by Jeff Valdez, is the only Latino owned and managed filmed entertainment company specifically focused on the growing U.S. Latino film-going audience. Maya Entertainment will release 8 to 10 films theatrically and 24 straight-to-DVD releases a year and will soon announce its feature film and television production slate, which is currently set to commence production in 2009. Maya Entertainment is the sister company of Maya Cinemas North America, Inc. a movie theater exhibition company featuring state-of-the-art multiplex cinemas with a site in Salinas, CA and new sites soon to be opened in Bakersfield, CA, Fresno, CA, Santa Fe, NM, Chicago, IL, San Antonio, TX, Houston, TX, New York and more.

Streetwise Entertainment, founded by producer Robert A. Parada and writer/director Joaquin Perea, is a development and production company dedicated to providing entertaining and thought-provoking urban content. The company produces original urban programming for theatrical, digital, broadcast, mobile, and internet based platforms.

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