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Mun2 Goes Wide in L.A.

The bicultural network reaches nearly 2 million households via Time Warner's bilingual network

Published on LatinoLA: February 23, 2009


Mun2 Goes Wide in L.A.


mun2, the?ádestination for today's Latinos with programming reflecting their unique tastes and lifestyle, announces its recent LA cable distribution. With Time Warner adding the bilingual network to its variety tier, mun2 is now available in approximately 2 million LA households total, both through cable and satellite operators, and over 28 million US households nationwide, according to Nielsen research.

"We're excited to announce our much-awaited distribution increase in LA," says Alex Pels, SVP and General Manager for mun2. "Los Angeles is the largest Latino market in the nation which is why we decided to relocate and relaunch the network in LA back in 2005, so having a strong presence in this marketplace is key for the evolution of our network and brand."

Viewers in Los Angeles will enjoy the network's new prime time programming line-up, including the all-new topical series "Crash and Yasmin Uncensored", the half-hour live music perfomance show "mun2 Presents", the popular one-hour regional Mexican music shows "Reventon" and "Reventon Countdown", Telemundo's provocative hit drama "Sin Senos No Hay Paraiso" with English subtitles and hosted segments, and World Wrestling Entertainment's hit property "ECW", all of which have shown the network triple digit ratings growth since their January debut.

Also slated to hit the network's programming line-up are the highly anticipated fourth season of the reality lifestyle series, "The Chicas Project" scheduled to premiere this summer as well as the second season of the "The mun2 Hook Up: Celebrity Edition" which premieres April 17th.

mun2 is the destination for today's bicultural Latinos with programming reflecting their unique tastes and lifestyle. As the first bilingual network in the space, it delivers un-matched original content that speaks to today's fastest growing influencer segment. With engaging shows ranging from music and reality shows to fully-interactive digital and on-air properties, mun2 is the lifestyle cable network and online brand for Latinos 18-34. mun2 is the only nationally measured bilingual cable network by Nielsen NTI and with an increased distribution to over 28 million households, mun2 is your partner for reaching today's bicultural Latinos in their idioma. mun2 is the destination for today's bicultural Latinos and the brands that want to reach them. The network is part of Telemundo Cable Networks, a division of NBC Universal Cable Networks.

For your daily dose of candy, glitters and freejoles, visit http://holamun2.com, mun2's fully interactive site featuring all things mun2. A portal for bicultural Latinos to experience entertainment on their terms, holamun2 features exclusive interviews, original videos, entertainment news, interaction with other mun2 fans and ways to vote for what's next on mun2. From politics and pop to videos and video games, holamun2.com is the online destination devoted to the lifestyles of bicultural Latinos.



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