Present and Future of the Latin Alternative Music Industry

Los Angeles Rock & Roll Music Conference features industry giants, night of Alternative music sounds, June 4

Published on LatinoLA: April 20, 2009

Present and Future of the Latin Alternative Music Industry

The inaugural Los Angeles Rock & Roll Music Conference arrives at a time when the music industry and in particular the Latin is undergoing many changes. It is a great opportunity to revisit and shed some light on the current state of Latin Alternative music in the United States and Mexico's important role.

In a two-part event The Rock & Roll Music Conference will host an industry panel featuring some of the key players in Latin Alternative in Los Angeles and Mexico, covering topics that deal with the present and future of this particular genre such as: publishing, how to recession proof a band.

Mark Torres/KPFK 90.7 FM Travel Tips For Aztlan ÔÇôModerator
Elizabeth Leyva / Universal Music Latino /Publicist
Ignacio Llantada /Movic Records Mexico /Record label manager
Mariluz Gonzalez / Sour Pop Records/Owner
Kolo Barrera/ Audio Elemental Radio /Programmer
Jose Soto / Tokada TV/Executive Producer
Manuel Moran/ Live Nation Latino
Joe Marlett - Producer Foo Fighters/Nirvana/Blink 182

Following is an excerpt of Billboard Magazine revealing stats on the current state of Latin music industry in general.

"According to the recent RIAA Latin Market Summary, net 2008 Latin shipments for audio/video units are down 42.4% from the previous year; over the past three years, they're down 62.7%. And downloads only accounted for 2.5% of Latin album sales last year, according to Nielsen SoundScan. Although total digital revenue is larger than that from album sales due to income from mobile and streaming music products, the difference between20the decline in the physical market and the growth in digital is striking--and it probably will not narrow soon enough for comfort. Latin artists, like those in every market, need to explore new ways to reinvent their business and replace the income they've lost."

"In the United States, 79% of Hispanics are online, according to the Pew Internet & American Life Project, higher than any other group. According to ComScore M: Metrics, 71% of Hispanics consume content on their cell phones, compared with 48% of the general population. The market research company Insight reports that 30% of all Hispanic users of mobile data download or stream music to their phones, more than double the figure for non-Latinos."

The House of Blues exclusive Foundations room will open its doors to the INDUSTRY PARTY at midnight after the concert featuring electro-clash punkers COSMOPOLiTAN.


DELUX (Tijuana, Mexico) (Pop-Punk) - Currently promoting their album "Entre La Guerra y El Amor" produced by Joe Marlett (Foo Fighters/ Blink 182/ Nirvana), DELUX is one of Mexico's most popular punk rock bands in Mexico. With multiple tours under their belt including performances with Cobra Starship, Vans Warped Tour, The Coors Light tour with Molotov in the United States, headline concerts in Mexico and South America. DELUX performed at the most important radio station festivals and have headlined concerts all across Mexico & Venezuela. Considered one of Alternative Press magazine's 100 bands to watch.

Over 3 million music plays On-Line alone. The band's music video "Quien Comparte Tu Silencio" hit the #2 spot on MTV Latin America's "El 20" as one of the most requested videos on the television count down.

LOS CLAXONS (Monterrey, Nuevo Le??n, M?®xico) (Indie Rock) - Fresh off South By South West 2009 (SXSW) performance Indie rockers Los Claxons will showcase their music with heartfelt melody. Their first single "Plan Perfecto" off their new album titled "En Primera" is available on Movic Records/Warner Music Mexico distribution.

INSITE (Mexicali Baja California, M?®xico) (Pop-Punk) - Regarded as one of Mexico's best new bands, Insite is a power house featuring a female violinist who rocks out her gi rl power at every
concert. The band has performed at top tier festivals in their native Mexico: Vive Latino, Rock en Exa and Hard Rock Live Mexico City. They are currently touring in support of their album "Esperando a que Amanezca" available on Movic Records.

COSMOPOLiTAN (Hermosillo, Sonora M?®xico) (Electro-Clash) - Fresh off South By South West 2009 performance to rave reviews from national media: Biggest Surprise!"Aha Moments"ÔǪThe Best (And Worst) of SXSW 2009 ABOUT.COM/PUNK MUSIC.COM (New York Times music portal). To say that Hermosillo Sonora Mexico's 'cosmopolitan' is on the cutting edge of the modern Latin Alternative music scene is not saying enough about this electronic trio. The band is currently promoting their new album titled "EP Machine" available on {digital} release on SourPop Records in the United States/World & {Physical CD} under Iguana Records/SourPop Records in Mexico.

NINA PILOTS (Monterrey, Nuevo Le??n, M?®xico) (Pop-Punk) - Considered Mexico's best all girl rock bands. Nina Pilots are currently on promotional tour in Mexico in support of their debut album titled "Imprevisto" on Movic Records. The band's sound is high energy and sexy.

RUIDO BAJO FONDO (Los Angeles) (Indie-Pop)- Two time winners of the Battle of The Bands in Los Angeles Ruido Bajo Fondo has performed with some of the biggest names in music such as:
Cafe Tacuba, Aleks Syntek and Enanitos Verdes. They are currently working on their debut album.

MUXIK (Tijuana, Mexico) (Alternative Rock) Border favorites this young indie rock trio. Muxik have already shared the stage with some of Mexico's hottest new generation. The band is in
promotion of their first record and is regarded as one of the new bands to watch for 2009.

CD Rollout is one of the country's top CD duplication and printing enterprises who will manufacture 2,000 units of The Rock & Roll Music Conference promotional CDs featuring all the participating talent.

Forthcoming more sponsors announcements.

WHAT: The Rock & Roll Music Conference/Concert/After Party

Thursday, June 4, 2009
5:00 PM ÔÇô Industry Doors Open
7:00 PM ÔÇô Conference
8:30 PM ÔÇô Concert
Midnight- VIP Party @ House of Blues' Foundations

House of Blues, Hollywood
Sunset Blvd
Hollywood, CA


HOB @ Box Office

The Rock & Roll Music Conference 2009
Hispanic Marketing
Direct line: 323 563 7097/e-mail: rocklatinolive@aol.com

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