LATV Celebrates Second Anniversary
Spring lineup showcases music-driven drama series and comedy series premiering this week
Published on LatinoLA: May 4, 2009
LATV is celebrating its second anniversary as the nation's first bicultural entertainment/music network distributed via digital multicast and is set for the digital transition that is scheduled to occur on June 12. Since its launch on May 7, 2007, the network has grown from 14 affiliates including Puerto Rico to 35 affiliates across the U.S. In a concurrent announcement, LATV also unveiled its spring lineup which will include two new programs: Nadie es Eterno en el Mundo (No One in this World Lives Forever), a music-driven drama series, with its first airing tonight at 9:00 p.m. ET; and Munoz Vale x 2 (One Munoz is Worth Two), a comedy series, that will premiere tomorrow, May 5 at 10:00 p.m. ET.
"In two short years, we've gone from a local channel in Los Angeles to a national network in 20 of the top 25 Hispanic markets. By providing affiliates with unique and compelling programming, we've grown faster and more extensively than anyone predicted," said Danny Crowe, president, LATV. "In addition, our expanded programming format has been a hit with viewers across the country. It's edgy and smart, filling a much-needed viewing niche for young Latinos."
LATV is in nine of the top 10 Hispanic television markets, reaching over 40 million households. The network is also carried on basic cable through its affiliates and in Los Angeles via cable, broadcast and DBS. LATV has affiliation agreements with Post-Newsweek Stations Inc., Tribune Broadcasting, Cox Communications, Inc. and Entravision Communications Corp. In addition, Post-Newsweek is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. LATV counts Honda, T-Mobile, Wrigley's, Target and the U.S. Army among its major advertisers.
LATV's spring lineup features two new programs:
* Nadie es Eterno en el Mundo. LATV's first-ever drama showcases an aspiring singer who stumbles on the way to the top, seduced by those whom she thinks could help her succeed. Rancheras, corridos and boleros are part of her comeback as she forges ahead, rebuilds her life and claims what is rightfully hers. Mondays-Fridays at 9:00 p.m. ET.
* Munoz Vale x 2. Roman Munoz is the perfect family man. The only problem is that he's got two of everything: two perfect homes, two perfect wives and two perfect families. What's a well-meaning fellow to do? The mishaps and near-misses along with the final reckoning make for a roller-coaster of a comedy. Tuesdays and Thursdays at 10:00 p.m. ET.
LATV's lineup also includes a four movie blocks, an evening talk show, a lucha libre (wrestling) showcase, an investigative magazine program, a behind-the-scenes look at celebrities and a lifestyle/relationship therapy hour.
Headquartered in Los Angeles, LATV is the nation's first bicultural entertainment/ music network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been in the Los Angeles market since 2001 and launched nationally on April 23, 2007. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. Targeting the 18- to 34-year-old Latino, LATV's programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment. The network is ad-supported and offers an array of programming that is original and exclusive. The company also owns LatiNation, LLC which nationally syndicates the programs American Latino TV and LatiNation. For more information, visit LATV online at www.latv.com
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