"Descarga" in CityWalk This Summer

Telemundo and Mun2 present 3rd Annual Descarga free summer concert series presented from City Walk at Universal

By Mariluz Gonzalez
Published on LatinoLA: June 16, 2009

"Descarga" in CityWalk This Summer

Telemundo KVEA-52, a leading producer of innovative and high-quality content for Latinos worldwide, mun2, the bilingual network for young Latinos, and CityWalk at Universal Studios Hollywood, The Entertainment Capital of Los Angeles, proudly returns with their sizzling 3rd annual free summer concert series "Descarga" En CityWalk con Telemundo y mun2 (Jam On CityWalk with Telemundo and mun2)."

Now in its 3rd consecutive year "Descarga" has solidified its status as one of the leading outdoor free music events in Southern California, drawing over 70,000 fans by showcasing international, national, emerging talent and DJs performing at an outdoor stage in CityWalk.

Since its inception in 2007, "Descarga" continues to build on its overwhelming success delivering on its mission to provide Latino artists and audiences with the best in quality entertainment with a phenomenal promotional platform, becoming 'the must play concert series' for Latino artists touring in Southern California.

Kicking off on Sunday, July 12th, the Latino-geared sister networks and CityWalk will bring live musical performances to the stage in the heart of CityWalk featuring the hottest Latin sounds ranging from Cumbia, Sonidero, Reggaet??n, Pop, Alternative to Regional Mexican with a variety of artists that truly reflect the eclectic tastes and cultural tapestry of Southern California. "Descarga" will take place every Sunday evening from 5:30 p.m. to 8:00 p.m. over the summer through August 30th and will feature multiple musical performances, family-friendly entertainment including autograph signings by popular 'telenovela' actors & actresses plus contests and giveaways.

"We are thrilled to celebrate the 3rd annual "Descarga", this event not only marks a milestone in Latin music entertainment demonstrating our unparallel commitment to our Los Angeles viewers especially during these challenging economic times as we stand by our firm belief of providing the best in quality entertainment at these top-notch events in association with our sister network, mun2, and our partners at Universal CityWalk," said Jose Valle, President and General Manager of KVEA, Telemundo Los Angeles. "This is guaranteed family fun for the whole summer."

"We're very happy to partner with Telemundo and CityWalk to once again bring great live music to the stage this summer at mun2's Los Angeles headquarters," said Alex Pels, General Manager for mun2. "Our lineup is a reflection of the vibrant cultural diversity that exists in Los Angeles and we're proud to be able to support these artists by providing fans and viewers with an incredible event that speaks to their cultural roots."

Hosted by Telemundo and mun2 on-air-talent, "Descarga" kicks off July 12th with a dose of high energy Cumbia rhythms from the renowned La Internacional Sonora Show and Caribbean Latin music collective Sonoclip. The two groups make an infectious concoction with La Internacional Sonora Show offering their legendary Cumbia 'sabor' and Sonoclip representing a unique fusion of tropical rhythms hailing from Venezuela, Colombia and Mexico.

The "Descarga" summer music lineup is sizzling featuring an array of musical guests --hailing from the United States, Mexico, Central & South America and Spain --that represent a wide range of music genres popular with Latino audiences. Telemundo and mun2 will keep the stage fresh with super star caliber talent such as: international recording artists: from Spain- Shaila Durcal (daughter of the late music legend Rocio Durcal) and Panamanian born Latino R&B/reggae Multi-Platinum & GRAMMY?® award winning recording artist Flex. The Pop music genre will be represented by Colombian popstress Fanny Lu and Denise Gonzalez.

Additional performances by Monte Carlo 76, Santero, Soy Disco plus Mucho Wednesday's DJs, will represent the unyielding bilingual sound of Los Angeles. Regional Mexican fans will be treated to a diverse mix of renowned Banda & Norte??o acts that include: television darlings Los Felinos De La Noche, renowned Banda Recoditos, Banda heartthrobs Yolanda Perez, Cesar Brizuela, Alex Alvarado plus high energy sounds from Los Rams de La Sierra and El G??ero y Su Banda Centenario, lastly fans of Tropical/Sonidero/Charanga rhythms can dance the night away to the sounds of Melissa y Su West Coast Swing, Grupo Nice, Grupo Naukalli and Son del Sur.

Additional Telemundo and mun2 talent scheduled as event hosts include Telemundo's Penelope Menchaca (12 Corazones), Jessie Camacho (Descontrol) as well as mun2's Yarel Ramos (Reventon) and Crash & Yasmin (The Chicas Project).

Following is the "Descarga" line-up" for the summer:
July 12: La Internacional Sonora Show, Sonoclip
July 19: Shaila Durcal, Los Felinos de La Noche
July 26: Yolanda Perez, Alex Alvarado
August 2: Monte Carlo 76, Santero, Soy Disco & Mucho Wednesdays DJs
August 9: Cesar Brizuela y Los Rams
August 16: Fanny Lu & Melissa, Su West Coast Swing, Denise Gonzalez
August 23: Grupo Naukalli, Grupo Nice, Son Del Sur
August 30: Flex, Banda Recoditos, El G??ero y Su Banda Centenario

For a full event schedule and more information on the festival's featured artists and other talent, visit mun2's website at www.holamun2.com or the Telemundo site, www.telemundo52.com. Social networking sites visit us at Facebook/Visita Descarga and Twitter/Descarga2009.

Telemundo Communications Group ("Telemundo"), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 30 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo's original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com and Telemundo Internacional, the company's international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

KVEA-TV, Channel 52, is the Telemundo Network's flagship station in the Los Angeles market.

mun2 (moon-dos) is the lifestyle cable network for today's culture connectors (C2s) ÔÇô bicultural Latinos 18-34. As the bilingual network that amplifies the Latinos experience, mun2 is culturally-grounded and reflects the best of both worlds ÔÇô mun2 is uniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only nationally measured bilingual cable network by Nielsen NTI, mun2 has an increased distribution to over 30 million households, and is a part of the Telemundo Group, a division of NBC Universal Cable Entertainment.

Universal Studios Hollywood (www.UniversalStudiosHollywood.com), The Entertainment Capital of L.A., includes a movie-based theme park and Studio Tour, the CityWalk entertainment, shopping and dining complex, the Universal Cinemas and the Gibson Amphitheatre concert and special event venue. The theme park features the groundbreaking attractions "The Simpsons Ride," "Revenge of the Mummy--The Ride," "Shrek 4-D," "Jurassic Park--The Ride" and the newly enhanced Studio Tour, with a state-of-the-art Hi-Def monitor system and new movie and TV sets on the historic backlot. Universal CityWalk features 65 entertainment-themed restaurants, nightclubs, shops and dynamic entertainment options. The Universal CityWalk Cinemas, which includes California's largest IMAX venue, features the best movie-going experience in Los Angeles.

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