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Cevallos Brothers Productions Prove It's a Family Affair

HBO New York International Latino Film Festival presents an CBP Independent Feature, "The Bookie," Friday, July 31,

By Veronica Jacuinde
Published on LatinoLA: July 30, 2009


Cevallos Brothers Productions Prove It's a Family Affair


San Antonio-bred writing, producing and directing sibling duo, Mickey and Gibby Cevallos, are at it again with yet another blockbuster Latino themed comedy, "The Bookie," an independent feature film starring Douglas Spain ("Star Maps") screening this Friday, July 31st at the prestigious HBO New York International Latino Film Festival in New York City. Mickey Cevallos as well as the film's star, Douglas Spain, and his sidekick in the film, Marc Ursone, will be in attendance for the special screening. After premiering at CineFestival in San Antonio last year, "The Bookie," a dark comedy about a 20 ÔÇôsomething slacker with a bad gambling habit, makes its' New York debut at the annual HBO sponsored film festival which showcases and celebrates the best in Latino cinema.

Filmed in their hometown of San Antonio, "The Bookie" follows the life of Freddy Vega, a marginalized youth with a dead end job working at a golf course with his equally hapless pals, Junior and Senior. Freddy supplements his income by collecting bets for a foul-mouthed bookie and is engaged to his childhood sweetheart, Bianca, played by the producers' sister, Sandy Cevallos. Unbeknownst to Freddy, Bianca has been cleaning out his pockets and has managed to squirrel away $5,000. She wants to use the money for a dream wedding complete with mariachis but Freddy has different ideas about what to do with the money; mainly hanging out at the local strip club placing bets. What follows is a series of hilarious antics where Freddy tries to win back both the money and the love he lost.

Mickey and Gibby Cevallos first gained critical acclaim in 2000 with the hit show "The Brother's Garcia," a family sitcom narrated by John Leguizamo they co-created, wrote and directed. Based on their colorful lives growing up in Texas as part of a large traditional Mexican-American family, the show ran for four seasons on Nickelodeon and made history by capturing the highest ratings ever for a new Nickelodeon show. "The Brother's Garcia" was also recognized with both an ALMA an Imagen Award for their positive and gound-breaking portrayal of Latinos.

Mickey and Gibby share stories that stir loyalty and form bonds with the community's underdog, the unlikely hero. The brothers' passion for storytelling dates back to their childhood when they used the family camcorder and siblings as cast members to document family outings and make short films. It is no surprise then that both pursued careers in television as successful advertising executives.

In 2003 they launched Cevallos Brothers Productions (CBP). Family owned and operated, CBP counts younger brother, CJ Cevallos, as a partner and post- production/editing guru while brother-in-law, Brian French, wears many hats including producer and director. Like CJ, Brian is also an accomplished musician and co-produced Smokey Robinson's latest album, with CBP recently directing a music video for the legendary star. Based in Los Angeles, the "one-stop shop" facility has produced over 100 nationally televised commercials for a diverse roster of corporate and celebrity clients including Coca Cola, Procter and Gamble, Sprint, Continental Airlines and Western Union. Recently, CBP produced and directed a commercial which aired during the 2008 Super Bowl featuring their long time family friend and fellow Texas native, "Desperate Housewife" star, Eva Longoria-Parker.

"She is not only a great champion of our work but also of the type of stories we are trying to tell by putting Latinos in front of and behind the camera, " says Mickey. Eva Longoria-Parker continues her support of Cevallos Brothers Productions as an Executive Producer of their latest project, "The Cleto Show," a half-hour comedy about real-life comedian, Cleto Rodriguez, and his life long dream of hosting his own late night talk show. After more than 13 years on the comedy circuit, Cleto realizes he'll never be discovered by Hollywood and decides to take matters into his own hands by writing, directing and starring in his own talk show. Ridiculed by friends, Cleto enlists the help of best friend and part-time producer, Jesus. Together they set out to realize television stardom with no experience, money, venue, or guests.

Part late night show and part sitcom, "The Cleto Show" incorporates standÔÇôup comedy, guest interviews, comedy shorts and live performances, with such notables as Los Lobos lending their musical support. Filmed on location, the show features popular restaurants and hidden local gems while showcasing rising talent such as San Antonio Spurs player, Bruce Bowen and country singer, Rick Trevi??o. "With 10 episodes in the can, outstanding ratings to date and the buzz continuing to build around the show, we hope to bring the sitcom to a national audience soon," said Mickey. The program airs locally Saturdays on FOX San Antonio and Sundays on the My35 Network.

Don't miss an opportunity to see "The Bookie," an exciting and hilarious comedy written, produced and directed by Mickey and Gibby Cevallos, this Friday, July 31st at 9:30 PM at Clearview Cinemas as part of the HBO New York International Latino Film Festival. To purchase tickets for the film, and/or for more information about the film festival, please visit www.nylatinofilm.com. You can also learn more about CBP and see examples of their extensive work on their website at www.cevallosbrothers.com.

About Veronica Jacuinde:
Veronica Jacuinde is the founder of La Luz Public Relations.
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