Veronica Guevara is the dynamic founder and editor of LATINO BRIDE & GROOM (LBG) magazine. Several years ago, as a Latina woman clothing designer, she took note of the startling growth of the vibrant and affluent but untapped market of the successful Latino communities throughout the United States. And, she asked herself, "Why not an upscale bridal magazine for us?"
The result is a fascinating and upscale, niche market, quarterly publication, whose steadfast readership offers a new and profitable target for advertisers. No other publication delivers to this audience of educated and increasingly influential and affluent readers who rely on LBG for information and resources for bridal fashion, ideas, inspiration, and expert advice tailored to their own interests and needs.
Born and educated in Chicago, where she was raised until 6, then family moved to Dallas, at 19, receiving her degree in Fashion Design. She was already running her retail store EUPHORIA a thriving import-export clothing business. In 2002, Guevara came to Los Angeles and subsequently landed a full-time job designing clothing for women from casual to couture. Her business acumen, along with her determination to improve the Latino image, has become her lifelong passion.
Her work on behalf of the less fortunate here and abroad has connected her with powerful and influential leaders in Los Angeles, Washington D.C., Dallas, and other American cities as well as in Mexico. With her forward thinking synomous with LBG, she created My Quince magazine in April 2009 and created the premier bridal extravaganza for the Latino market. The recognition of her efforts, commitment to providing hands-on solutions and hard work has her as a leader in the Latino publishing arena.
A passionate woman dedicated to her cultural responsibility of providing a positive reflection of the Latino-American, while upholding her professional responsibility to connect all cultures, Guevara continues to offer a high-end and relevant magazine for members of the diverse communities within the United States. The result is a highly effective medium that delivers outstanding branding results to a market wide open to both the ethnic and the mainstream advertiser.
Groundbreaking publications, LBG and My Quince celebrate the culture and traditions of Latinos in the U.S. while providing an indispensable guide to enhance and blend their roots into their special day.