The 30th Annual California Hispanic Chambers of Commerce (CHCC) Annual Convention will feature an Entertainment Financing and Pitch Track on August 21, organized by the Chamber's Access to Entertainment Capital (AEC) Committee. The newly formed committee is dedicated to providing access to funds for the distribution of U.S.-based Hispanic entertainment content in TV, Film, Games and Sports.
The Entertainment Track will bring together top entertainment business executives, Senators and influential leaders in the United States to discuss the past, present and future of the Latino entertainment business. Led by Senator Ron S. Calderon, Co-Chair of the Arts and Entertainment Committee for the State of California, Friday's events will kick off with a press conference, followed by a panel of entertainment investors and industry insiders, and, lastly, the track will close with a pitch session during which four producers will present their projects to entertainment financing experts.
Investors will provide feedback on ways producers can improve their project packaging and presentation for financing. Producers have been pre-selected following specific criteria, which included completed scripts, budgets, previous exhibition at a film festival and U.S. residency.
"The entertainment industry contributes to California's diverse economy with more than 200,000 jobs and generates more than $35 billion in economic activity," Senator Calderon stated, "The importance of the Hispanic community to the entertainment industry cannot be understated and is highlighted by real financial contributions to this state by business owners, ticket-buyers and producers. We laud this effort by the California Hispanic Chamber to support Latino-oriented productions and businesses and are here to say we will be making every effort to work together to keep these productions in the state of California."
"Movie ticket purchases by Hispanics represented 20% of the box office sales in 2008," said Ivan Cevallos AEC's Chair. "In spite of this contribution at the box office, a lot of work is required to make more funding and distribution available to independent and Latino producers."
Speakers at the AEC track include Senator Ron S. Calderon, Co-Chair of the Art and Entertainment Committee for the State of California; Alexis Garcia, an agent in the independent packaging group with the William Morris Agency; Christopher Petzel, media entrepreneur and CEO of Northwind Capital; Jeffrey Andrick, Founder/Owner, XL.Ent Media Group; and Dennis E. Leoni, an award-winning executive producer, writer and director.
US Grant Hotel
San Diego, CA 92101
AGENDA for FRIDAY, AUGUST 21, 2009
8 a.m.: Registration
9 a.m.: Press Conference with Senator Calderon
10:30 a.m.: Introduction of Senator Calderon by AEC Committee Member
11 a.m. - Noon: Financing for Entertainment panel
2 p.m.- 3 p.m.: Pitch to Entertainment Investors