A Taste of the Old East Side on the New East Side

Cory Silva, George Salazar and The Salas Brothers invite the gente back home to Whittier Boulevard

By Frankie Firme ~ Contributing Editor
Published on LatinoLA: September 16, 2009

A Taste of the Old East Side on the New East Side

Shouts outs sometimes get people into trouble....

A recent shout out to the President of the United States has a U.S. Congressman in some embarassing trouble for his rudeness.

A recent rude shout out at the Video Music Awards Show was an embarassing reason why young performers shouldn't drink Cognac before or during a televised show.

Seems when a public shout out is made, EVERYBODY hears about it sooner or later...

...that being said, let me put out a good shout out, that is neither embarassing nor rude...but one I want everybody to hear.

For years, I have seen L.A. music evolve and blossum into an "every & anything for every and anybody" type of scene. We have it all here in the Land of 1000 Dances, and it's all good.

I like that.... similar to the lyric in the song "New York, New York" , if you can make it in music in L.A., you can make it anywhere.

So let me bring your focus back to L.A....the fabled "East Side" to be exact.

For many years, starting in the late 1950's and early to mid 1960's, East Los Angeles, like Texas's West San Antonio, was one of the southwest's few hubs and rare welcome spots where Latinos, Chicanos in particular, could perform and record their brand and flavor of english language Doo-Wop and Rock & Roll, genres that ruled the American TV and radio airwaves at the time.

With the addition of the San Fernando Valley's RICHIE VALENS, Chicanos and early Rock & Roll were a fine combination on the West Coast, easily becoming popular with black and white audiences aross the Country.

The "East Side Sound" of Los Angeles gave birth & fame to such pioneer groups & artists as THEE MIDNITERS, The BLENDELLS, CANNIBAL & THE HEADHUNTERS, The PREMIERS, LOS LOBOS, EL CHICANO, The JAGUARS, MARK GUERRERO, LIL' RAY JIMENEZ, the SLY, SLICK, and the WICKED, and The SALAS BROTHERS of TIERRA fame, just to name a few.

Once these artists opened the doors to the "other" Brown side of L.A.with their original music and performances for the World to see, a flood of new Latino artists & groups in different genres were able to come forth, a new ethnic pride was born, and a different lifestyle and perspective for Chicanos living in the U.S. evolved...and the 1970's and beyond exploded into a kaleidescope of sounds, styles, and colors that live on today.

...all because of music, and some daring pioneers who wanted to be different, yet, contemporary and accepted, without any political motives.

For all those under 40 years of age, this is probably old news told by older family members in the know , easily digested, and not worth much discussion, as today's hip-hop, R&B, freestyle, country-rock, and Reggeaton now take the spotlight .

But for those of us a tad older, we still remember the thrill of cruising on the weekends, dressing up (shorts & baseball hats were NOT in the mix!) and attending dances with live bands with our favorite date, laughing, drinking, & kicking up the chancla in good company for no other reason but that WE COULD, and that was good enough for us, despite hard times and a war going on.

Viet Nam ate up a good part of the 1960's and early 1970's for some of us, but we're all still good & young enough to keep on dancing, right?

Well...sabes que...we're NOT that old, and it wasn't THAT long ago, that we can't all get together again and live a little.

That being said, CORY SILVA and MIDNIGHT PRODUCTIONS proudly invite you all back home to the East Side, for a couple of parties of live music and dancing featuring some of these fabled music pioneers that prove how music and dancing keeps the mind, body, and soul young !

On Friday, September 18th, at the newly remodeled PALOMA ROOM (formerly known as the Montebello Inn) on Whittier Boulevard, George Salazar's 2nd TIME AROUND Band will take the stage , bringing back the "East Side Sound" with flair and style. With a tribute to THEE MIDNITERS ( of which Salazar was an original member during their heyday), the band also features original members of the JAGUARS, REDBONE, BLUES STRAIGHT UP, The AMBERTONES, and more, with a guest appearance by singer CORY SILVA, and surprise music guest stars expected.

The next night welcomes back to the Boulevard the undisputed Kings of L.A. Chicano Soul & Rock & Roll, RUDY & STEVE SALAS, the Salas Brothers of JAGUARS & TIERRA fame. Playing many of their famous original as well as new hit songs, the Salas Brothers will also be celebrating Steve Salas's birthday.

Everybody is invited, the dance floor will bev pumping, and the good old days will be back for 2 special nights, so spread the word, and I'll see you there!

The PALOMA ROOM (formerly the Montebello Inn)
624 Whittier Blvd.
Montebello, CA
(323) 722-2927
(626) 409-1919
e-mail: cory_silva@yahoo.com

About Frankie Firme ~ Contributing Editor:
Frankie Firme is the "Al Capone of the microphone and the Hitman of West Coast Chicano Soul" heard daily on Internet Radio, and a regular contributor to this fine web magazine
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