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Latino in America a Bust?

Latin Grammys, Los Tigres del Norte, Nicole Richie y m?ís from Latino Loop, 11.5.09

Published on LatinoLA: November 5, 2009


Latino in America a Bust?


CNN's "Latino in America" drew just over 1 million viewers and less than 300,000 in the 24-54 demo, compared to 2.1 and 2.6 million viewers for CNN's "Black in America" two-part special.

The Latin GRAMMYS take place tomorrow night in Las Vegas. Alicia Keys, Daniela Mercury and Reik have joined the list of performers. Heineken, Verizon, McDonald's, Hennessy, AXE Instinct, Degree Ultra Clear, the American Heart Association, People en Espa??ol, Univision Radio and Univision Online are among this year's sponsors. This year's pre-telecast ceremony will be streamed live online at www.latingrammy.com at 2 pm PT.

According to new Nielsen data, ad spending in Spanish-language media dropped 6.3% to $5.5 billion between June 2008 and June 2009. Ad spending in local newspapers dropped 20.3% and national magazine spending dropped 17.5%, while network and cable TV spending dropped just 2%.

Los Tigres del Norte cancelled a performance at last week's Lunas del Auditorio awards after they were asked not to perform their politically-charged new single "La Granja". The song has also been pulled out of rotation on several Mexican radio stations.

Telemundo announced that it renewed the rights to broadcast all of the home matches of six teams from Mexico's First Division Soccer League in 2010.

Telemundo laid off 40 employees at its television stations across the country last week.

Nicole Richie was granted a restraining order against 2 paparazzi, Eduardo Arrivabene and Ivon Emilio Melo Miguel, who crashed into her car in early October.

Adriana Iba??ez was named Executive Vice President of Programming at Telemundo. Iba??ez was previously Senior Vice President of Programming.

Telemundo debuted it's new brand identity strategy this week with the new tagline "Atr?®vete a M?ís" on "Al Rojo Vivo". The new brand campaign is based around the concepts of being provocative, smart and traditional.

Manu Chao won a plagiarism case after a Spanish ad agency, The Love Comes, used a song very similar to Chao's "Me Gustas Tu" in a campaign after Chao refused to authorize the use of the original song.

A Las Vegas judge absolved Juan Gabriel of any responsibility in connection with charges that the singer did not appear at a scheduled concert back in 2005.

Four Spanish-language radio stations owned by Border Media were flipped to English-language formats last week. 104.9, Austin's only Spanish pop station, is becoming an English-language ESPN station.

Several strikes plagued Buenos Aires last week with teachers, doctors and transit employees refusing to go to work and seeking better salaries. This was the fourth strike for doctors in the last six months, who are also seeking improvements in the public health system.

Two bridges between Venezuela and Colombia have been temporarily closed after two national guardsmen were killed this week.

Mexico extradited 11 fugitives to the United States last week, marking the highest level of extraditions ever, for a total of 100 extraditions in 2009.

Argentina passed a new law related to media which states that one communications company cannot own more than one cable channel, or both a cable and broadcast channel at the same time. The law also demands that only ads produced entirely in Argentina or with a staff that is 60% Argentine will be aired on open radio and TV.

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