Colombian-American Music Producer Gives Worldly Depth to Music

Yaro promotes a sound that pays homage to the Afro Colombian culture

Published on LatinoLA: December 16, 2009

Colombian-American Music Producer Gives Worldly Depth to Music

While Yaro's production catalogue spans popular, urban, world and R&B music, his talent is infusing African drum and Afro Latin chants and giving modern music a worldly texture and depth beyond a single genre.

Yaro has produced for artists such as Billboard Top Ten group T-Weaponz, DUB and Machete/Universal Music artist Ese Daz, La Bruja, Alvare, Tragedy Khadafy, Inti, YG, and Nardo Ranks.

"I've worked with many different artists and love to find those excited about new and different sounds. We tend to feed off each other's creative energy and something good always emerges, that's the power of music. My goal is to work with M.I.A., Calle 13, Akon and of course El Gran Combo," says Yaro.

The son of Nhorma Ortiz, a Musicologist and founder/producer of the Internationally renowned Festival del Tambor y Africania, Yaro's colorful upbringing has always included music: his youth stretched from Bogot?í, Colombia and Mexico, to his late adolescence in rural America and some time in Europe.

"I was raised in the Afro Colombian culture on the Pacific Coast of Colombia and I can remember as a kid being engulfed by drum sessions and live music. When we moved to Mexico, my mom enrolled me in music theory, Marimba, Conga, Flute and Guitar lessons. I remember being struck by how different the music was but comforted by the spirit it shared with my native music," says Yaro.

By the time Yaro arrived in rural Iowa he was acutely aware of music's power to affect culture and it's ability to bridge gaps. "These guys worked in the corn fields all day listening to Tupac, Biggie, BonesThugs, Nas and Dr. Dre and knew the lyrics from front to back," smiles Yaro. "It was a very profound time and I realized how culturally influential music really is." Yaro enjoys a professional career that straddles New York City and Los Angeles.

Learn more about Yaro at www.blueshoesmedia.com/Yaro.html and listen to select productions at www.soundclick.com/yaro360.

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