As some of us in the music industry are aware, a lot of the independent distribution companies have gone under, leaving the smaller indie labels to fend for themselves.
But not all is lost.
A new Latino-owned record label has emerged from the ashes of what is left of the industry and is now doing the impossible. In fact, they are bringing the music to the people.
JCA Records is straight out of the streets of East L. A. Founded by two record producers (and one of them an artist already) has just about mastered the art of marketing.
MoZ, the artist and producer and a promoter besides, has brought forth a totally old way of marketing new acts in the industry today. He just went back to the basics.
Playing venue after venue. Force-feeding the public great new music before they buy it.
This is the only way to do it in today's economy of penny pinching and piracy on the net.
In these days, artists have to do other things to get by in the business besides playing out. Merchandising, appearing in T.V. show after T.V. show.
With a smart business sense and keen understanding of what the general public wants, JCA Records will overcome.
One show to look out for is the Spring Break Dance Party on April 17, 2003 at the Point Moorea night club located at the Wilshire Grand Hotel at 930 Wilshire Blvd. in downtown Los Angeles.
Dance to house, disco, and trendy dance music. With 5 dance music acts and the new dance station 103.1 FM will provide give aways. With guest DJ's from "GROOVE RADIO", Richard G. and DJ Fernando. With drink specials and more give aways and CD'S. Get there early to get the free stuff
Anybody that enjoys good dance music or even disco will enjoy themselves.
MoZ, other wise known by his family as Danny Duran, grew up on the streets of East Los Angeles. With his father being one of the original members of "Tierra", MoZ has music in his blood.