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The Vitrue 100: Top Social Brands of 2009

Online conversations on social networks, video sharing, blogs, micro blogs and photo sharing sites measured

By Maricela Cueva
Published on LatinoLA: January 12, 2010


The Vitrue 100: Top Social Brands of 2009


iphone, Disney, CNN, MTV and NBA are among the top five brands that created a social media buzz in 2009, according to Vitrue. They join a mix of media, electronics, fashion and cosmetic brands that have been using social technology successfully. Vitrue measured online conversations on social networks, video sharing, blogs, micro blogs and photo sharing sites to determine the Vitrue 100: Top Social Brands of 2009.

Some highlights include:
‘«ů iPhone is the most buzzed about brand on the social web

‘«ů Game consoles dominate the top of the list Wii #7, Xbox#9, PlayStation #13, Nintendo #21

‘«ů Biggest gainer this year was Adidas, also NBA, Nike, MLB, Nissan, Victoria's Secret, HP, and KFC

‘«ů Luxury brands became active in social media this year ‘«Ű Gucci #27, Louis Vuitton #81, Prada #88 and Burberry #94

‘«ů Media brands make up 8% of list ‘«Ű CNN #3, MTV #4, ESPN #23, CBS #32, ABC #33, Turner #36, Fox News #56, NBC #68

‘«ů Cosmetic brands under represented missing outside of Avon at #97 as well as travel brands as Jet Blue was the only airline to make this year's list

The Vitrue 100: Top Social Brands of 2009
1. iPhone
2. Disney
3. CNN
4. MTV
5. NBA
6. iTunes
7. Wii
8. Apple
9. Xbox
10. Nike
11. Starbucks
12. NFL
13. PlayStation
14. Adidas
15. BlackBerry
16. Sony
17. Mercedes
18. Microsoft
19. Samsung
20. BMW
21. Nintendo
22. Best Buy
23. ESPN
24. Ford
25. Honda
26. Ferrari
27. Gucci
28. Nokia
29. Major League Baseball
30. Dell
31. Coca-Cola
32. CBS
33. ABC
34. iPod
35. Mac
36. Turner
37. Nissan
38. Toyota
39. eBay
40. Amazon
41. Victoria's Secret
42. Nutella
43. NASCAR
44. Disneyland
45. Audi
46. NHL
47. Red Bull
48. Verizon
49. Intel
50. Subway
51. Hewlett-Packard
52. Puma
53. Kia
54. Fox News
55. Porsche
56. Jeep
57. Dodge
58. Pandora
59. Walmart
60. Zappos
61. Suzuki
62. McDonald's
63. Krystal
64. T-Mobile
65. Skittles
66. KFC
67. Volkswagen
68. NBC
69. Sprint
70. Pixar
71. Motorola
72. IKEA
73. Pepsi
74. Cisco
75. REI
76. LG
77. AT&T
78. Converse
79. The Gap
80. Chevrolet
81. Louis Vuitton
82. Toys"R"Us
83. H&M
84. Philips
85. General Motors
86. Pringles
87. Visa
88. Prada
89. Panasonic
90. IBM
91. VH1
92. Hulu
93. Oracle
94. Burberry
95. SEGA
96. Sears
97. Avon
98. Jet Blue
99. Lacoste
100. Comcast

More engagement from brands will transpire as they become more aggressive and creative with their social media efforts. For more information visit: http://vitrue.com/blog/2010/01/04/the-vitrue-100-top-social-brands-of-2009

About Maricela Cueva:
Latina PR expert, social media aficionado, community advocate and environmentalist.
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