Talent to the Maxx!

T.J. Maxx to hold its own teen talent and model search

Published on LatinoLA: March 16, 2003

Talent to the Maxx!

T.J. Maxx, the nation?s largest off-price retailer, is conducting a talent search called Talent To The Maxx in Los Angeles and Orange County.

Who Should Participate?

Talent To The Maxx is a talent search for bilingual teens, between the ages of 13 and 18, that represent today?s Latino youth. Ideal candidates will speak both English and Spanish fluently and possess the desire to display their unique talents for the camera and on-stage.

Participation Guidelines

* On a VHS videotape, in 3 minutes or less, showcase a unique talent while simultaneously displaying originality, creativity and the ability to speak fluent English and Spanish. Dance, sing, model or do virtually anything that demonstrates individuality and personality.

* March 16, 2003 through April 16, 2003 - Videotapes are to be submitted at any Los Angeles or Orange County T.J. Maxx store including: Aliso Viejo, Anaheim Hills, Baldwin Hills, Brea, Canyon County, Cerritos, Chico, Chino Hills, Costa Mesa, Culver City, Fountain Valley, Granada Hills, La Ca?ada, La Habra, Long Beach, Mission Viejo, Ontario, Orange, Oxnard, Rolling Hills Estates, San Dimas, Temecula, Temple City, Torrance, Tustin, West Covina, West Lake Village, Westchester, Whittier and Winnetka.

For the nearest T.J. Maxx store, visit http://www.tjmaxx.com or call 1-800-2TJ-MAXX.

* A panel of judges comprised of program partners will select 30 semi-finalists

* May 17, 2003- Semi-finalists will perform their talent --in the Grand Finale Event at the Orpheum Theatre in Los Angeles.

Grand Finale Event at the Orpheum Theatre

The Grand Finale will feature three main categories; fashion show, talent contest and questions & answers. The fun-filled evening will feature a celebrity performance by the Latina singing sensation Joy Enriquez.

* Fashion Show: After being coached in modeling by the Patricia Sturla Studios, the participants will be judged on how well they model the merchandise from T.J. Maxx.

* Talent Contest: For the second part of the event, the semi-finalists will perform the talent they submitted on their entry video.

* Questions & Answers: This section of the contest will be for the remaining ten contestants who will be asked to demonstrate their personality and fluency in English and Spanish.

Why this kind of Talent Show?

Talent To The Maxx was developed to inspire today?s Latino youth and to open doors in the areas of education, business and the entertainment industry. Latino youths are an important part of the future of Los Angeles and Orange County with over 70% of the Los Angeles Unified School District being Hispanic. The Latino community is tremendously underrepresented in higher education.

T.J. Maxx spokesperson, Mart?n Llorens adds, ?Being bilingual is a key factor in this search because T.J. Maxx recognizes that the ability to speak both English and Spanish is a talent in and-of itself. Fluency in both languages provides an advantage for today?s youth entering the workforce.?


T.J. Maxx is encouraging teens to continue in higher education and strive for success by offering internships and educational savings bonds as an important component of the prize package forTalent to the Maxx winners.

In addition, T.J. Maxx has partnered with Super Estrella, LATV Live, La Opini?n, Exc?lsior, Orange County Register, Telemundo Channel 52, Al Borde, LatinoLA.com, Patricia Sturla Studios, Carlton Hair International and Fashionclub.com. to offer the contest participants prizes and opportunities that will help them with their future.

Contestants are competing for over 30 prizes including: educational savings bonds, T.J. Maxx gift certificates, Patricia Sturla Studio ?Elite Program? modeling and acting scholarship, trips to the East Coast to participate in a T.J. Maxx photo shoot, gift certificates for Carlton Hair International and paid tuition to FIDM?s summer program, ?Four Days of Fashion? as well as many media prize packages.

Visit your local T.J. Maxx store or tjmaxx.com for all details starting Sunday, March 16, 2003.

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