Bud Light, the official beer of the Mexican National Soccer Team, announced Andr?®s Guardado, one of Mexico's rising stars, is helping launch the company's new U.S. marketing campaign, "Ya Se Arm??." The TV spot debuted during Mexico's friendly match against Iceland on March 24.
"Ya Se Arm??" is a fully integrated marketing campaign, scheduled to run through the 2010 FIFA World Cup South Africa. Bud Light's "Here We Go" campaign debuted during Super Bowl XLIV in February 2010 and is centered on the brand's unique ability to elevate good times with friends.