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They Say Dead Men Tell No Tales

1-800-Autopsy guided by their company mission and motto the deceased must be protected and given a voice

By Jose Alfaro
Published on LatinoLA: November 7, 2010


They Say Dead Men Tell No Tales


This month's INSURENEX Client Spotlight is on 1-800-Autopsy. Founded in 1988 by Vidal Herrera and his wife Vicki, the company provides autopsy services for the public, government agencies, funeral directors, research investigators, legal professionals and families in California, Nevada and Florida.

Vidal Herrera has over 38 years of experience with post-mortem neurological diagnosis and forensic autopsy. In late 1988 an acquaintance of Vidal from the Medical Examiner's office referred him to the Veteran's Administration West Los Angeles Medical Center. They were in need of a skilled and experienced autopsy technician. That first referral led to countless others. Utilizing his extensive knowledge and experience of the medical, legal/forensic and hospital environments. Vidal was able to make a living one job at a time. He recalls at that time seeing "the public's need being unmet by the medical community for the kinds of services I could provide"; this insight led to the creation of 1-800-AUTOPSY that same year.

"They say dead men tell no tales, but I disagree" says Vidal. He and his team are guided by their company mission and motto "mortuis praesdium et vocem dare necessee est." - the deceased must be protected and given a voice. Put in Vidal's words "by seeking the truth through medical investigation, we fulfill our mission by allowing otherwise hidden information to come to light, even though the deceased can no longer speak for themselves. The ability to uncover information through autopsy procedures should be available to all that need it; there are no ethnic, financial, religious or cultural barriers in death."

A collector of antique morgue and mortuary equipment, Vidal has created two side businesses: a thriving rental business with an all equipped morgue studio that has been featured on "CSI", "House", "Law and Order", and CoffinCouches.com, an online-order business that recycles damaged or used coffins and converts them into glitzy special-order custom couches for the strong at heart crowd.

Vidal has appeared on CBS 60 Minutes, CNN, Fox 11 News, Univision, ABC News and Court TV and has been written about in the Wall Street Journal and Los Angeles Times to name a few. His company was the recipient of the INC Marketing Masters Award, the Ernst & Young "Greater LA Area Entrepreneur of the Year".

We asked Vidal what advice he had for fellow entrepreneurs and this is what he had to say: "Never give up. Believe in yourself, Never take no for an answer." When asked about Insurenex, he was generous to share this treat-no trick with us: "Insurenex has streamlined the process of risk management and insurance and have found us great rates. As a business person we appreciate their honesty and the way they expedite their services."

Insurenex salutes Vidal and Vicki Herrera and 1-800-Autopsy for Moving up in Life. We're proud to be the one-point of contact for all his business and personal insurance needs.

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