It began well over two decades ago in the small town of Guasave on Mexico's Pacific Coast. The year was 1975, and Juan Francisco "Pancho" Ochoa opened his first roadside chicken stand. He named it El Pollo Loco, pronounced "L-Po-yo Lo-co" and Spanish for "The Crazy Chicken." Pancho began serving chicken the same way his mother did -- hand-marinated in an old family recipe featuring special herbs, spices and citrus juices, and then carefully flame-broiled to perfection. The restaurant quickly became a local favorite.
News of El Pollo Loco spread rapidly throughout Northern Mexico. By 1979, Pancho's family and friends had opened 85 restaurants in 20 Northern Mexico cities. Shortly thereafter, news of the delicious marinated chicken traveled across the border into the United States. In 1980, customers lined up around the block as the first American El Pollo Loco opened on Alvarado Street in Los Angeles. The rest is history.
Through the years, El Pollo Loco has continued to introduce innovative new menu items to meet the diverse tastes of of today's busy families. We all have our favorites, as you can see from the real-life testimonials from some of our Amigos de LatinoLA, who were each rewarded with an opportunity to try El Pollo Loco's new Pollo Salads: the Chicken Caeser and the Chicken Fiesta.
These and other great chicken choices are on the menu now at an El Pollo Loco near you. Or you can stop by their newest location at 330 North Alvarado Street (corner of Alvarado and North Temple Street), opening on Monday, April 21. Meanwhile, here's what our Amigos had to say:
Ricardo Lopez writes:
'My favorite item is the Tostada Salad'I like filling it up to the brim with EPL's famous pico de gallo. The crunchy shell is really good tambien.'
Sonia Pinal writes:
'My favorite item is the Classic Chicken Burrito. I can enjoy the taste of chicken, rice and beans all rolled up in a yummy tortilla.'
Kristal Kingi writes:
'My favorite item is the Wing Special with fresh garden salad and steamed vegetables. It's a great healthy, quick meal.'
Manuel Romero writes:
'My favorite item is the new Chicken Caesar Pollo Salad because it tastes great. I really like the cheese that they sprinkle on it.'
Veronica Roman writes:
'My favorite item is the pollo with salsa and tortillas- cuz it's local and goooood!'
Gloria Morales writes:
'My favorite item is the Classic Burrito because it has everything in the entire burrito.'
Tino Garcia writes:
'My favorite item is the Mexican Caesar Burrito because it is made with a tasty tomato flour tortilla and they put a tortilla chips in the mix, along with good chicken and Caesar dressing.'
Francine Brenner writes:
'My favorite item is the Pollo Bowl because I don't feel guilty eating it and it tastes great.'
Trina Lluvia Tinoco writes:
'My favorite is the chicken breast because I like the way it is marinated and the skin tastes good.'
Ana Colocho writes:
'My favorite is the pollo because nobody can make it as good as El Pollo Loco. It can make me happy on a depressing day.'
Araceli Lerma writes:
'My favorite is the Chicken Caesar Salad Bowl (dressing on the side). It's healthy, tasty and filling.'
Martiza Cruz writes:
'My favorite item is the Chicken Caesar Salad. It is the perfect size, not too much, not too little, and the dressing is awesome.'
Jose Medina writes:
'My favorite is the Chicken Bowl, it's delicious and tasty. I love it!'
Linda Garcia writes:
'My favorite is the Chicken Caesar Burrito because I can't get enough of that cilantro dressing and tortilla strips. Yes, those tortilla strips are right smack in the burrito and they add a crispy texture to the burrito.'
Sheri Silverton writes:
'My favorite item is the Chicken Caesar Burrito. I like it because I can eat it in my car on the way home from work and it tastes like a real dinner too, not fast food.
Alicia Avalos writes:
'My favorite item is the Chicken Tostada Salad with green aguacate sauce as salad dressing. The tostada shell with rice, beans, lettuce, cheese and sour cream. What more can you ask for''
Elisa Valencia writes:
'My favorite item is the Classic Chicken Burrito'it's a classic burrito that always tastes great. Of course I love the churros too!'
Lucila Garcia writes:
'I love the Tostada Salad because it has everything from beans, rice, lettuce, tomatoes, sour cream and it tastes great.'