Ericka Avila Promoted to Senior Programs & Outreach Manager

The LAGRANT Foundation to expand programs and outreach

By Katie Alvarez
Published on LatinoLA: January 13, 2011

Ericka Avila Promoted to Senior Programs & Outreach Manager

Ericka Avila has been promoted to Senior Programs & Outreach Manager, effective immediately at LAGRANT Communications. In her new role, Avila will work to increase the Foundation's outreach efforts and expand its programs.

Avila's pivotal outreach plan includes creating partnerships with scholarship organizations like United Negro College Fund, Hispanic Scholarship Fund, and American Indian College Fund; and developing strong relationships with trade organizations like Public Relations Student Society of America (PRSSA), Hispanic Public Relations Association, and the National Black Public Relations Society.

Avila plans to expand TLF programs by increasing the number of applicants for the annual scholarship program by targeting colleges with diverse student bodies like the California State Universities and Historically Black Colleges and Universities (HBCU).

She will also organize more career development workshops nationwide. In 2010, there were more career development workshops than ever before in the history of the Foundation and Avila plans to stretch this program further.

Ericka Avila has been TLF's programs manager for the past four years. She has been responsible for running the Foundation's internship programs, connecting students to internship and employment opportunities, scholarship programs, career development workshops and hands-on planning, coordinating and promotion of the annual scholarship recognition reception and awards program. In recognition for her accomplishments, Avila was recently named 2010 Employee of the Year.

"Ericka is very passionate about TLF's mission and is a great ambassador of the Foundation; she is truly deserving of this promotion," said TLF Founder/Chairman, Kim Hunter.

Avila has developed a passion for the work of TLF and has supported many young college students in beginning a career in their field of interest. Avila is wholeheartedly dedicated to her role in increasing the number of ethnic minorities in advertising, marketing and public relations.

Thanks to Avila's commitment, TLF continues to strive toward achieving its mission of increasing ethnic minorities in advertising, marketing and public relations. TLF congratulates Ericka Avila!

Donors who have contributed $5,000 or more to The LAGRANT Foundation in cash are:
Alcoa Foundation, Alloy, American Express, Amgen, APCO Worldwide, Avery Dennison, Bank of America, Burson-Marsteller, Castells & Asociados, Cohn & Wolfe, Council of Public Relations Firms, CNN, Draftfcb, Edison International, Fleishman-Hillard, GolinHarris, Guardian, Heyman Associates, Hill & Knowlton, IBM, Johnson & Johnson, JPMorgan Chase, Ketchum, Macy's Foundation, NORDSTROM, The Coca-Cola Company, Tyco Electronics, Verizon, Waggener Edstrom Worldwide, Waste Management, Weber Shandwick Worldwide.

American Airlines is the official airline of TLF, providing air transportation for scholarship winners.

The LAGRANT Foundation is a nonprofit 501 (c)(3) organization whose mission is to increase the number of ethnic minorities in the fields of advertising, marketing and public relations by providing scholarships, career development workshops, internships, professional development and mentors to African American, Asian Pacific American, Native American/Alaska Native and Hispanic/Latino undergraduate and graduate students. For more information, please visit

About Katie Alvarez:
Communications & Development Associate, The LAGRANT Foundation
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