Adversity Brings Opportunity

Gladys Castro's self discovery leads to empowering women in business

By Jerry Preisler
Published on LatinoLA: April 21, 2003

Adversity Brings Opportunity

Gladys Castro, a registered nurse, has made her nursing career and passion for business her lifestyle. "We are the authors of our own life,? says Gladys. "Make it the best story you can."

A single parent, she makes time for everything and her children are her priority. After a divorce in 2000, and a six-year stay at home career as a full time mother, Gladys was faced with a new beginning as a working mother and a single parent. For eight months she lived off her credit cards and went to work. ?Leaving the boys behind and going to work was the hardest thing I had to live through,? says Gladys.

She decided to find her way back home and started a home-based business. Gladys discovered new skills in building business relationships. She was a natural networker and creatively began connecting women to women helping them get more business. Her nursing skills helped her prioritize, organize, and initiate new business. Without realizing it she discovered a passion for empowering and advocating for women in business.

In 1997, Ms. Castro founded Women Entrepreneurs Network to empower women and provide the resources to further advance women in business. At the same time she was empowering herself and gaining back her self-esteem during a rocky marriage. WEN, now the first women's business group for the West Los Angeles Chamber of Commerce, continues to help women further their business.

Gladys Castro has been in and on Lifetime Television for Women, the Los Angeles Times, LA Parent Magazine and several other publications discussing the entrepreneurial spirit and the advocacy efforts for women in business. Nominated the 1999 LA Businesswoman Member of the Year for the National Association of Women Business Owners, she has continued to publish and speak on Networking to build Business Relationships. Recently, Gladys was interviewed by the business section of La Opinion, the largest Hispanic newspaper around.

Gladys is the Founder of the new Latina Business Network, the first Latina focused group of the National Association for Female Executives, a national women's business organization with over 125,000 members. It is at

Gladys is the founder/owner of Integrative Medical Marketing, an LA firm providing preventative health education and consulting to private and corporate clients. She also serves on the Health Committee of the Los Angeles County Commission for Women. Gladys, a single parent, lives in Playa Vista, CA with her two sons, Tony and Dominic Charmello (pictured).

About Jerry Preisler:
Jerry Preisler is a personal coach who helps people visualize, create, and develop their goals and dreams. A marketing degree with a passion for people makes this coach a gem in our society.

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