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Are You On Our Radar?

Domar talks about the hidden job market

By Don Martinez
Published on LatinoLA: March 24, 2011


Are You On Our Radar?


Our you on our radar?

Over the past few months we have been asked this very same question: "Why did you not consider me for this position?" In the last three months we filled a Chief Development officer's position, a Chief Financial Officer and a Director of Emerging Marketing position.

Often times retained search firms carry out search assignments with a list of people in mind, but we also find that a good majority of individuals are not part of our stable of talent.

With the Hispanic markets heating up the U.S. Census reports the Hispanic market is growing with 46 million Hispanics in the U.S. and 30 million online, the U.S. Hispanic market is one of the fastest-growing segments. Along with this announcement, U.S companies shared research that showed that U.S. Hispanics are more receptive to advertising than the general population.

Specific findings include:

U.S. Hispanics are 58% more likely to click on search ads, compared with the general population. Six out of ten U.S. Hispanics made a purchase in a store as a result of seeing online advertisements while researching products ÔÇô 22% more than the general population. Seven out of ten U.S. Hispanics use search engines multiple times daily. U.S. Hispanics text at greater rates than the general public - 64% compared to 56%. Hispanic are becoming technology savvy which means more companies are going to be seeking bilingual talent.

The influence of Hispanics/Latinos is evident throughout American culture: music, dance, food and fashion are just a few examples of the powerful effect this market segment has on mainstream America. Given the sheer size and economic impact of the market, it's no wonder. More significantly, the community is expected to keep growing at a strong and steady clip-- by 2010, it is estimated that there will be 50 million Hispanics/Latinos or 16% of the total U.S. population. By 2050, 28% of the entire U.S. population is projected to be Hispanic/Latino (estimated to be 122 million).

2011, nearly one person out of every six living in the United States will be of Hispanic/Latino origin.

About The Domar Group, Inc.:
We are a retained executive search firm representing bilingual Spanish/English and multi-cultural diverse executives and professionals in all industries. The competition for recruiting high-potential talent has never been more challenging. Employment trends, compensation issues and employee retention strategies have made it difficult to pull high potentials from targeted organizations. It is equally challenging to find a highly respected retained search firm with a global reach and national prominence that supports the research intensive requirements for recruiting top talent in today's market.

If you are a company that faces the challenge of finding great talent look to Domar to help you with the solution. We bring more that 75 years of combined recruiting experience. Let us help you create a better diverse work force.

www.domargroup.com

About Don Martinez:
The Domar Gorup Inc. is a boutique search firm focusing on the recruitment of middle to senior level executives in the functional areas of Accounting, Finance, marketing, integrated marketing communications, digital marketing/social media, and more.
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