She Runs LA: Powered by Nike +, kicks of the first ever digital, all women's race in Los Angeles. On April 27 at 4:00 pm, women all over LA are invited to run to complete a 10K (6.2 miles) within 24 hours and sync their run on nikeplus.com using a Nike+ device (IPhone, ITouch, Nike SportsBand). This run is like no other; women all over LA can choose their own location and invite their friends to join the run and the fun!
Afterwards, Nike is throwing a full on Hollywood red carpet bash to celebrate all participants' 6.2 mile run in style, at the NOKIA Theater in downtown LA on April 28 at 7:00 pm. Nike has pulled out all the stops for a night of show-stopping fun; Red carpet, live musical performances, celebrity and Nike athlete appearances and more.
A portion of the proceeds will be donated to Students Run LA, a non-profit organization, whose mission is to increase access to the sport of running for underserved youth across LA Unified School District.