You are invited to an intensive half-day of hands-on sessions designed to provide non-profit organizations serving Latino communities with advanced public relations and social media skill-building techniques to thrive in challenging economic times. This unprecedented workshop includes three separate sessions led by industry leaders and is being provided exclusively to charities and non-profits thanks to the generous sponsorship of The Walt Disney Company.
Clara Carrier, PR and Marketing Manager, Ronald McDonald House Charities
Sally Blue, Consultant, Dini Partners
Patricia Perez, Principal, VPE Public Relations
Jocelyn Sherman, Internet Communications Director, United Farm Workers of America (UFW)
Linda Escalante, Latino Advocacy & Outreach Associate, Natural Resources Defense Council (NRDC)
Maricela Cueva, Vice President, VPE Public Relations
Gina Adams, Senior Vice President, Global Corporate Social Responsibility Market Manager, Bank of America
Julio Marcial, Program Director, The California Wellness Foundation
Belinda Madrid Teitel, Vice President of Education and Leadership Development, The Center for Nonprofit Management
Session I: The Art of Effective Solicitation and Messaging Across Multiple Disciplines
Learn about recent findings on what motivates corporate donors; key insights about the value of understanding your prospect donors and building relationships as the foundation to your fundraising efforts; and an overview of the active role communicators and marketers have in the donor cycle as they wrangle people in to acquire a following.
Session II: Social Media for Social Change
More and more nonprofits are using social media to interact with current and future supporters. Learn from organizations that are using social media for advocacy and outreach. Panelists will share best practice case studies on how to maximize social media.
Session III: Funders Roundtable
Effective fundraising is critical to most nonprofit organizations and most challenging during this economic downturn. Hear directly from private, corporate, and public foundations on their priorities and procedures for funding. Whether you're seeking a grant for a special project or general support, you'll gain valuable insights on how to get your next project funded.
Wednesday, April 6, 2011
Noon to 6 p.m.
Includes Lunch & Evening Networking Reception
The Renaissance Hotel & Spa Hollywood
Los Feliz Room
1755 North Highland Avenue
Hollywood, CA 90028
$125 for Nonprofit Workshop Only
$525 for Non-for-Profit Workshop and Full Conference Access