Manny Ruiz: One of the Web's Influencers

He's co-organizing the Hispanicize 2011 conference bringing together public relations, social media and bloggers, April 6-8

By Abelardo de la Pe??a Jr.
Published on LatinoLA: April 5, 2011

Manny Ruiz: One of the Web's Influencers

Manny Ruiz is too busy for his own good, but you won't hear him complain about it.

Despite the 'round the clock schedule, staff meetings and last minute preparations, the online publisher/blogger/entrepreneur is pumped up and ready for the opening of Hispanicize 2011, running April 6 through 8 at Renaissance Hollywood.

The hallmark conference brings together public relations professionals, social media superstars, established and novice bloggers and the brands looking to tap into the nation's fast-growing demographic group: U.S. Latinos.

And Miami-based Ruiz, who's been at the forefront of the Latino online movement for more than a decade, is extremely proud of state of the industry, and the community's place in it.

"At our first conference in Dallas in May 2010, the thinking behind Hispanicize was to create a signature event that would firmly become a must-attend for Latinos in public relations and social media," says Ruiz, who's also publisher of Hispanicize.com, a resource for Latino public relations pros and bloggers, Hispanic PR Blog and writes as Papi Blogger.

"We showcased best practices, brought the biggest names in social media and did case studies that showed the effectiveness of Latino voices in using the Internet to communicate."

The conference's unprecedented agenda ÔÇô planned and executed in partnership with the Hispanic Public Relations Association (HPRA) and the Public Relations Society of America (PRSA) -- will feature 30 professional development sessions with more than 70 speakers and panelists over full three days.

A Hispanicize first: bringing notable Latina and Latino bloggers together, a major component that's reflected in the agenda.

"Hispanicize 2011 builds on last year's conference with an even more robust focus on Latino social media and helping brands connect with bloggers," says Ruiz. Sessions for bloggers include how to monetize their blogs, Mami Blogging 3.0 and Blogger Speed Dating, connecting bloggers with brands and agencies.

Public relations is also a focus of the conference. Attendees will learn how to get their stories place through traditional media, measuring best practices in Latino public relations and social media and a half-day boot camp designed to provide non-profit organizations serving Latino communities with advanced public relations and social media skill-building techniques to thrive in challenging economic times.

"We are very proud of the top-notch agenda and industry speakers we've assembled to reflect the full spectrum of Latino public relations marketing today," said Lourdes Rodriguez, president of HPRA's Los Angeles chapter.

For now, Ruiz is in awe over the advancements of Latinos in the industry, "Last year, we were in diapers  this year, practically in middle school, enjoying a lot of movement in a short amount of time. From year one to year two, it's been a transformational event. And we hope it serves as a catalyst for even greater accomplishments."

So why should bloggers, public relations professionals and social media developers attend Hispanicize 2011?

"Basically, it's a thought leadership conference, where the the big brains meet and you get to listen to what they're thinking. That's the coolest aspect," says Ruiz. "If you want to know who the influencers are, you will meet them."

Including Manny Ruiz, though he probably won't admit it.

Hispanicize 2011 features presentations from senior multicultural PR and social media speakers from leading corporations and organizations such as Pepsico, Unilever, Nestl?®, General Mills, Sprint, McDonald's, Verizon, General Motors, Wal-Mart, Levi Strauss & Company, Diageo, Microsoft, Ford, UnitedHealthcare, Lowe's, Southwest Airlines, PRSA and Ronald McDonald House Charities, among others.

For complete conference details, go to Hispanicize 2011.

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