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Latino Loop: Eve Mendes to Speak for Pantene

Lady Gaga sings for Americanos, Jose Castelar Cairo rolls for the record, Natalie Morales takes over at Today, y mucho m?ís

Published on LatinoLA: May 12, 2011


Latino Loop: Eve Mendes to Speak for Pantene


Eva Mendes will make her debut as the new spokeswoman for Pantene in the brand's new campaign launching in July.

Lady Gaga announced that her upcoming album will feature the song "Americano", a criticism of Arizona's immigration law, sung in Spanish with a mariachi.

Puerto Rican jockey John Velazquez took home first prize at the Kentucky Derby riding Animal Kingdom.

Tr3s: MTV, Musica y Mas revealed its upfront plans with new shows like "Quiero Mi Baby", "Popland" and "Date My Abuela"and the return of "Quiero Mis Quinces" and "Quiero Mi Boda". Tr3s will also partner with www.PAHEF.org for a documentary special that follows young Latinos as they make lifestyle changes that meet their health and future goals.

Two earthquakes (magnitudes 4.4 and 5.2) hit southeast Spain today, killing at least 10 people and injuring dozens more.

Chihuahua's Congress approved a bill banning narco corridos to stop "endorsing and exacerbating organized crime actions through music".

President Obama visited the U.S.-Mexico border this week delivering a speech to a crowd in El Paso urging them to demand that Congress pass legislation providing a pathway to citizenship for undocumented immigrants.

Cuba's Communist Party released new economic guidelines legalizing the sale of real estate and cars, among other major changes in a move to bolster the island's suffering economy.

Desperate Housewives star Ricardo Chavira was arrested last week on suspicion of drunk driving.

Latin Music exec Carlos Tabakof died of cancer on April 15th in Rio de Janeiro at age 45.

Cuban cigar roller Jose Castelar Cairo set his fifth world record rolling an 82-meter-long cigar.

The U.S. Consumer Product Safety Commission (CPSC) launched its YouTube en Espa??ol channel last week featuring videos with information on everything from safe sleep for babies to pool safety and recalls of dangerous products.

Jose Andres was named Outstanding Chef at the James Beard Foundation Awards Gala in New York City this week.

The new season of "Hawthorne", starring Marc Anthony, premieres June 14th on TNT.

A federal judge ruled to block a new Utah immigration law allowing police to check the citizenship status of anyone they arrest.

mun2' premiere of "RPM Miami" was the network's highest-rated launch during prime time in over three years, reaching 295,000 people.

Rosetta Stone has appointed Alma DDB as its agency of record for its U.S. Hispanic marketing efforts.

PBS will air a new two-hour special "The Storm That Swept Mexico" on May 15th at 10 PM. The special tells the story of the Mexican Revolution of 1910.

Natalie Morales will take over Ann Curry's position as newsreader on NBC's "Today" show as Curry steps into Merideth Viera's co-anchor spot. Viera will leave the show in June.

SBS acquired Houston's KTBU-TV for $16 million.

Spanish golf legend Seve Ballesteros died over the weekend at age 54. A brain tumour was discovered in 2008 and Ballesteros underwent chemotherapy and four operations.

Eugenio Derbez filmed a pilot for a new Chuck Lorre produced sitcom.

Former member of Los Panchos and founding member of Trio San Juan, Johnny Albino, passed away over the weekend after suffering a heart attack at age 93.

Lucia Ballas Traynor, recently departed from her post at People En Espa??ol, has signed on as a co-founder CafeMom, a social networking and community site aimed at moms. Ballas Traynor will run CafeMom's Mamas Latinas site.

A presidential commission delivered a report to the White House and Congress last week recommending that the National Museum of the American Latino be part of the Smithsonian Institution, suggesting the name The Smithsonian American Latino Museum.

Lenny and Max from Aventura announced the formation of their new group D'El3ment, featuring two new vocalists, "Objetivo Fama"finalist Sammy Genao and "Making the Band 2" finalist Aileen Rosario.

Nederlander Concerts has partnered with Abraham Contreras of All Access Talent to consult on its booking, promotion and marketing to the Latino market.

LATV announced its new programming offerings including "Al Empezar el Dia", a magazine-style morning show, and a daily national newscast "Noticias LATV".

LatinoBaseball.com named Derek Jeter its 2011 Player of the Year during its 22nd Annual Hispanic Achievement Awards.

Discovery US Hispanic will hold its upfront presentation on May 18th in New York to reveal their plans for Discovery en Espa??ol and Discovery Familia for the 2011-2012 season.

Multichannel will host a breakfast panel discussion on June 15th in Chicago on "The Value of the Multicultural Cable TV Customer". GolTV COO Rodrigo Lombello, Univison Cable Networks SVP Jessica Rodriguez and nuvoTV CEO Michael Schwimmer are among the panelists.

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