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News from the Brown Side of Town

Chismes & happenings for the big kids in the Land of 1000 Dances

By Frankie Firme ~ Contributing Editor
Published on LatinoLA: July 9, 2011


News from the Brown Side of Town


?íOrale, M Gente!

Weather up in 100's in some places, and raining with flash floods in others...THAT's Southern Califas, Aztlan for you!

Plenty of heat was passed around last week after my last piece "Enough already!".

Besides the posted comments, I got about 70 or so e-mails from different parts of the Country, most of them pretty positive, some of them not so nice... but hey! That's what freedom of speech is all about, and even though I might have picked up a few subtle threats ( no biggie, homies), I haven't gotten shot yet, and many people were moved to write and express their opinions for the first time, and that was one of the goals of the piece.

Too many times throughout history, the Raza has chosen to be the silent majority on certain issues 'cause they didn't want conflict or confrontation or undue attention...and we lost an issue or two, with many 20/20 comments of intelligence coming after the fact, that were too late in coming to make any difference....

A lawyer friend of mine and a successful LATINA one at that ) once told me that the Latino market is one of the easiest to burn, manipulate, and exploit because we're the least likely to sue or publicly complain...and we've lost on issues there as well.

My redneck minority lover friends Dirk and Quentin have told me of certain situations in their working life experiences back a few years ago where Brown people simply settled on issues where they were truly wronged and entitled to redress...but simply wanted an ugly situation to go away quietly and took the path of least resistance...and the wronging party was left with an undeserved sense of superiority...

Oh well...it's ALL good ! Word on the street was that I got people talking...both pro and con...and when they got tired of giving props to or bad mouthing the messenger, they started looking at the message...and they talked some more!

...as a Brown journalist from the Brown side of town, covering an issue Telemundo and our current legion of Latino politicians won't touch in the manner in which I did...I take that as a compliment.

Thank you ALL for your comments and e-mails, and keep them coming !

And speaking of e-mails, here's the new web rip off going around:
~ You get an e-mail from a known sender, but it has a header of " NO SUBJECT".
~ you open it , and it has a URL ( web address)...nothing else
~ You open it and SURPRISE! It's either a virus or a porno site.

Computer geeks, nerds, perverts, and those in the computer repair business have learned how to steal and step into somebody else's e-mail address, and make a bad day of it...worse, they sell lists of hundreds of thousands of e-mail addresses to the new generation of telemarketers selling everything from viagra to steroids to padded chonies and get rich quick from Nigeria schemes...

If you got one under MY e-mail address and you got soaked or stung...SORRY! It wasn't me!

I've had to reach out and touch bases with over 30 friends and business aquaintances who have "blocked " me because of that...sorry you missed the party!...delete, but don't block.

Watch out for e-mails entitled " No subject"..even if it's from your Mom...DELETE it !

ANYWAYS...let's get on with the good stuff, watcha:

Word on the street in the San Fernando Valley this 4th of July was that THE TEMPTATIONS and TIERRA headed up a star studded line up of talent that rocked the souls of over 7,000 people who braved the 100 degree plus temperature at Hansen Dam in Lake View Terrace, chillin' to some good music and celebrating the birth of our great nation topping it off with a killer fireworks display.

And speaking of San Fernando, the San Fernando Valley Marine Corps League and San Fernando American Legion also got together and put on a great bar-b-que feast and celebratory 4th of July celebration , topping off the night with another great fireworks display, just down the street at San Fernando Park.

And San Fernando Park will be the setting this Saturday for the Annual American Cancer Society's 24 Hour Relay for Life event, featuring free entertainment, cancer education, refreshments, and a whole lot of people getting together to fight this monster called cancer..see you there!

Later on that night THE SIDETRACS BAND, featuring SARA MORGAN , hit's the stage at the San Fernando American Legion Hall at 8pm, kicking off the summer concert/dance series...come on out and get your boogie on !

On the other side of town, LOUIE PARRA and Thee MAD LATINS do their thing and rock the house solid at BRUCE's in the Santa Fe Springs/Norwalk area, this Saturday, featuring guest vocalist LULU.

Despite all rumors to the contrary, popular Chicano Old School DJ Jimmy Reyes did not move to Arizona and get deported, and he's back on the air on 92.3 FM, and also appearing live at CUBAN PETE'S in Lakewood ( formerly known as the Lakewood Hop) where such names as TIERRA, CHICO, SANGRIA, SMOOTH RESPONSE, L.A. BLUE, Thee MIDNITERS featuring GREG ESPARZA will be checking into town in south east L.A. For tickets & info, call Steve Caudillo at 310-367-8439...and tell him you got the word from Frankie Firme & LatinoLA.

Also this Saturday, the fine sounds of Southern California Latin jazz come alive as BOB DeSENA and his LATIN JAZZ Band kick it up at PIP'S RESTAURANT on La Brea Blvd in Los Angeles. No cover charge,m free parking, for reservations call 323-954-7477 or check out www.bobdesena.com .

If you're catching your action in Orange County, then ORIGINAL MIKE's is where you might want to park your ranfla and put on your dancing chancla as SOTO comes to town, bringing you the finest in Chicano Rock & R&B for your partying & dancing pleasure. For info & to get on the guest list, call 562-929-7566.

On July 16th, I will be MC-ing and hosting a grand, old style Disco-Funk-Old School Dance contest at the World famous Whittier Radisson Hotel. Live bands, prizes, drink specials, luxury room discounts, and MUCH more..it's all going to be happening at the Whittier Radisson Hotel. For more info: www.jegrp.com

On July 23rd, famed east Side Chicano Rock & Roller CORY SILVA will be having a birthday party~ dance at the Paloma Room ( formerly known as the Montebello Inn) on Whittier Blvd, with many surprise music guests expected. Drop in, wish Cory a Happy Birthday, and stay for a great party. I will be honored to serve as Host & MC...doors open at 8pm...see you there!

And don't forget to check out the best in Chicano Oldies, Latin Jazz, Blues, Classic R & B, and other great hard to find but still admired music on www.eastLArevue.com , heard coast to coast, and around the World everyday, rain or shine!

Keep on dancing Mi Gente! It's never too late to get up and boogie, and live life on the Brown Side of Town !

About Frankie Firme ~ Contributing Editor:
Frankie Firme is the Al Capone of the microphone & the Hitman of West Coast Chicano Soul heard daily on www.eastLArevue.com
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