ALMA Awards: Glitzy Trip Through Familiar Neighborhood

Almost all the nominees, actors, TV series and movies are comfortable and familiar

By Se Fija! Online
Published on LatinoLA: August 1, 2011

ALMA Awards: Glitzy Trip Through Familiar Neighborhood

Every awards show has its own personality. Some are young and flashy; some are dignified and a little intimidating; some are earnest, some are giddy. And some are hauntingly familiar, like that guy you met during that thing in that placethat guy who is just so familiar.

That's the sense you get from looking down the list of this year's ALMA Awards: almost all the names, all the TV series and movies are comfortable and familiar. No surprises. Very little that's new. And that, in it self, tells us something. This time it tells us that there are a whole lot of Latinos in front of the camera, and that's good. But it mention precious few actors, programs, or movies we haven't seen before, many times. And that's a missed opportunity for the young up-and-comers who could use the push.

The ALMA Awards are getting much-needed new exposure and a new home on NBC, with an hour-long condensed televising in early September. Long-time co-producer Eva Longoria and her perennial sponsor PepsiCo have put together a new deal and new sponsors (gotta love that Hispanic Marketing trend!), and that's beneficial for everyone involved: an actual Latino entertainment awards show, in any context at all, on one of the nets is undeniably a good thing. But you could wish that it had pushed a little farther, looked a little harder, when it came to the actual names that ended up in nomination. The complete list is below:

It's easy to criticize, of course. The list, like any other, is a big fat target. Everybody can think of someone who isn't on it, and is shocked, shocked at a few who are there who just shouldn't be. Every nominee is a fish swimming innocently in a barrel, and critics (like us) are always hovering overhead, shotgun in hand.

That being said, however, here are a few observationsǪ

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And the Nominees areǪ

Favorite Movie Actor

Antonio Banderas You Will Meet A Tall Dark Stranger

Demi?n Bichir A Better Life

Bobby Cannavale Win Win

Michael Pe??a Battle: Los Angeles

Danny Trejo Machete

Favorite Movie Actress Drama/Adventure

Jessica Alba Machete

Penelope Cruz Pirates of the Caribbean: On Stranger Tides

Rosario Dawson Unstoppable

Michelle Rodriguez Battle: Los Angeles

Zo? Saldana Takers

Favorite Movie Actress Comedy/Musical

Christina Aguilera Burlesque

Eva Mendes The Other Guys

Alexa Vega From Prada to Nada

Cameron Diaz Bad Teacher

Selena Gomez Monte Carlo

Favorite TV Series

CSI: Miami

Desperate Housewives

Modern Family

Wizards of Waverly Place

Favorite TV Reality, Variety, or Comedy Personality or Act

Christina Aguilera The Voice

George Lopez Lopez Tonight

Jennifer Lopez American Idol

Mario Lopez Mario Lopez: Saved By the Baby

Cesar Millan Dog Whisperer With Cesar Millan

Favorite TV Actor Leading Role

Ricardo Chavira Desperate Housewives

Ian Gomez Cougar Town

Joshua Gomez Chuck

James Roday Psych

Adam Rodriguez CSI: Miami

Favorite TV Actor Supporting Role

Oscar Nu??ez The Office

Rico Rodriguez Modern Family

Michael Trevino The Vampire Diaries

Tristan Wilds 90210

David Zayas Dexter

Favorite TV Actress Leading Role in a Drama

Cote de Pablo NCIS

Eva LaRue CSI: Miami

Francia Raisa The Secret Life of the American Teenager

Sara Ramirez Grey's Anatomy

Sara Shahi Fairly Legal

Favorite TV Actress Leading Role in a Comedy

Selena Gomez Wizards of Waverly Place

Victoria Justice Victorious

Demi Lovato Sonny With a Chance

Naya Rivera Glee

Sof?a Vergara Modern Family

Favorite TV Actress Supporting Role

Maria Canals-Barrera Wizards of Waverly Place

Constance Marie Switched At Birth

Aubrey Plaza Parks and Recreation

Sarah Ramos Parenthood

Lauren V?lez Dexter

Favorite Male Music Artist

Taio Cruz

Enrique Iglesias

Bruno Mars

Ricky Martin


Favorite Female Music Artist

Christina Aguilera

Selena Gomez

Jennifer Lopez

Naya Rivera


Winners will be announced on September 16th, airing on NBC beginning at 8PM ET

The ALMA Awards Return, Bigger Than Ever

Screenwriter Rick Najera Among Honorees at 2009 ALMA Awards

My take on the 2006 ALMA Awards

Author's website

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