Critics really don't matter anymore. There are so many of them, spread so thinly, among an internet landscape that's all about Friends and Likes and Referrals, that the professional opinionizers from the New York Times or the Chicago Tribune or even Some Guys at the Movies on TV don't affect the fate of a film nearly as much as they used to.
That's been obvious for quite a while for regular views of review-aggregators like Rotten Tomatoes Rotten Tomatoes. Particularly since RT add an "Audience" score side-by-side with its "Tomatometer," a percentage of positive reviews about a particular film.
What do you see? That often as not, regular people who see the movie, for whatever reason, have a vastly different group opinion than the critics‘«™and they make the movie a success.
Here's one interesting point: in a movie summer sorely lacking in Latinos up front in the blockbusters, they are deeply embedded in the cast and crew. Sofia Vergara has one of the more prominent parts in "The Smurfs," and GeorgeLopez is the voice of one of the dozen or so Smurfs themselves, along with folks like Jonathan Winters and Katy Perry (his second big voice job, after "Rio," earlier this year).
And though there are fewer Latinos than one might expect in a good old-fashioned Western, "Cowboys and Aliens" does have a few worth noting, including Ana de la Reguera, Julio Cedillo, and Raoul Trujillo. And of course it's co-written by one of the most successful creators in Hollywood today, Roberto Orci.
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