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Latina Cosmetic Collection

P?ra Me makeup line created by a Latina for Latinas

By Lorena Jimenez-Maae
Published on LatinoLA: May 13, 2003


Latina Cosmetic Collection


Maria Cristina, a Latina leader in the beauty business for more than 20 years, found that with the diversity in today's society, it was and continues to be surprising that there is a lack of beauty products being offered to the Latina woman.

But after years of research, development, and investigating strategies in the market, it became more apparent that the need to develop a new higher end, upscale line was long overdue. Maria Cristina is determined to provide the Latina woman with the highest quality of cosmetic products at a competitive price, while respecting the unique features of each woman and giving her the confidence to represent her heritage with pride.

Maria Cristina is proud to announce the unveiling of "P?ra Me Cosmetics". The name is a twist on the Spanish phrase "P?ra Mi" ("For Me"), using the English spelling of "Me" and adding an accent to the word "P?ra" to emphaze the cross-cultural origin of her line. P?ra Me offers members of the Latina population their own cosmetics, consistent with the celebration of life and color permeating each Hispanic culture.

Currently this first of its kind cosmetic line can be found at Nordstrom, Valley Fair Mall, San Jose, CA. Here is where Maria Cristina can begin to offer the Latina woman choices, choices that up until now have not been made available. theroduct is also offered through the Nordstrom beauty hotline (800 7-Beauty).

Future goals include additional locations, soon to be announced. P?ra Me Cosmetics believes in giving back to the Hispanic community through commuity service. P?ra Me Cosmetics supports organizations designed to develop leadership skills and the empowering of Latinas of all ages. P?ra Me Cosmetics seeks partnerships with organizations that are making a difference. P?ra Me Cosmetics is based out of Orange County, CA.

We invite you to visit our website and experience Belleza Latina Style! (www.parame.com)



About Lorena Jimenez-Maae:
Lorena Jimenez-Maae was born in ELA,and raised in OC. An active member of the community she is a current board member of the Hispanic Chamber of Commerce-OC. lmaae@socal.rr.com





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