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Binational Production House Rocks the Two Californias

With offices in San Diego and Tijuana, LaAgencia.tv's unique production facility offers two perspectives

By Ric Gomez-Roji
Published on LatinoLA: September 27, 2011


Binational Production House Rocks the Two Californias


LaAgencia.tv is the newest venture between Jorge A. Cano and Ricardo Gomez-Roji, both U.S.-born Latinos. Now LaAgencia.tv brings them to USA/Mexico border in order to continue to produce videos, films, commercials, Internet web sites and Social Networking Programs for private and public sector entities.

Having a solid history of producing for Fortune 500 companies, the founders of LaAgencia.tv have won numerous awards, including an Emmy and a Latino Marketing Award among others.

Currently, LaAgencia.tv has three television pilots under development, one in English and two in Spanish. Two of the pilots are for international distribution.

"Having the unique mindset of truly being binational with a transborder business reality allows us to investigate how we can incorporate these nuances in a way that truly does deliver positive results." said Cano, who has directed 12 full length motion pictures for the Spanish-speaking international market.

Cano continued: "By transferring our experience from film-making into a full service advertisement agency that features the latest high tech tools, we are able to deliver market-share results beyond expectations."

Fortunately, Mexico has a very solid creative back-bone, and by utilizing younger generations of graphic designers and IT people, LaAgencia.tv has setup a process that offers the best of both worlds. Authenticity combined with true cultural creativity makes multiethnic marketing programs a very viable reality.

Cano and Gomez-Roji have worked on targeted programs for companies as diverse as Pillsbury, Ocean Spray, Jack in the Box, Miller Brewing, Coors Brewing, McDonalds, Sports Illustrated, TGYF (Mexico) and many more.

For more information, contact Ricardo Gomez-Roji at 619-271-6682 or you can visit their web site at www.LaAgencia.tv and, of course, 'Se Habla Espa??ol."

Editor's Note: Check out their website and let us know how you like their work! Comment below.

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