The owner of the new Los Arboles Hotel and El Mirasol Norte Restaurant is no newcomer to the desert hospitality community. He is long time Palm Springs restaurateur Felipe Castaneda, owner and operator of the iconic El Mirasol Restaurant in the vacation mecca of Palm Springs. Felipe's story is essentially about a start up family business that has grown into a small array of hospitality businesses all carrying the same warm and welcoming personality, authenticity and sabor.
Felipe has been active in the desert business community and a supporter of local schools and charities in the Coachella Valley for virtually all of the 26 years he has been in business and he is ardent supporter of Palm Springs as a vacation destination. So much so that he has chosen to expand his business in spite of the current challenging economic times.
Since his rise from humble immigrant roots (he is a native of Tepechitlan, Zacatecas) he has done very little of a conventional marketing or sales effort whatsoever and thus far the same is true for the new Los Arboles Resort Hotel. In spite of that lack of promotional effort, many in the the Southern California Latino community seem to be gravitating towards his resort for their leisure getaways to the desert.
According to Felipe, "I suspect our success in the Hispanic market could be due to the natural affinity of people who share a common heritage and background ... but I also think that the authenticity of the food and the smaller more personal scale of the resort has really clicked with people."
It probably helps that his new resort offers a full array of resort amenities (restaurant, bar, room service, pool service, catering and meeting facilities to name a few) all moderately priced and in a much more intimate setting than many of the mega resorts of the region. Felipe adds "It seems that the clock has turned back a bit here and based on guest response to Los Arboles, maybe the old California style of hospitality wasn't so bad after all!"
The resort is located in the historic Movie Colony District of Palm Springs at 784 North Indian Avenue, a block away from the shops, dining and nightlife of Palm Canyon Drive and features 21 rooms, pool, jacuzzi, meeting and conference space and, of course, the newest El Mirasol Regional Cuisines of Mexico Restaurant and Bar. Great patio dining and sweeping views of the San Jacinto Mountains are as much a part of the experience as are piping hot plates of Pollo en Mole or Shrimp with Pipian Sauce from the Castaneda family recipe.
To learn more about Los Arboles Hotel or El Mirasol Regional Cuisines of Mexico, click to www.losarboleshotel.com or call 760.459.3605.